Multi-Policy Insurance Holder Propensity Model Mailing List

This Multi-Policy Insurance Purchase Propensity model indicates which households are most likely to have multiple insurance policies (i.e. home and vehicle) with the same insurance provider. By basing the model on households with multiple policies, we can determine the likelihood of other households to do the same. Reach consumers who prefer Medicare Supplement insurance to Medicare Advantage.

SEGMENTS COUNTS THROUGH 02/15/2019
2,623,859 TOTAL UNIVERSE / BASE RATE $65.00/M
DESCRIPTION

This Multi-Policy Insurance Purchase Propensity model indicates which households are most likely to have multiple insurance policies (i.e. home and vehicle) with the same insurance provider. By basing the model on households with multiple policies, we can determine the likelihood of other households to do the same. Reach consumers who prefer Medicare Supplement insurance to Medicare Advantage.   These consumers understand the flexibility and prestige of owning a Medicare Supplement insurance policy and have the financial means to pay their premiums.  This list is based on a propensity model predicting those who are indeed buyers of Medicare Supplement insurance and are direct mail responsive. The model is validated and re-scored with every update. Purchase Propensity Models introduces methods for targeting and selecting names. The propensity models identify behaviors and propensities of consumers to engage or purchase specific products and services.  This particular model identifies households based on their likelihood to have a homeowner and an auto policy with the same insurance provider.

ORDERING INSTRUCTIONS
MARKET: CONSUMER
CHANNELS: Mailing List Telephone List  
SOURCE: DIRECT RESPONSE, INTERNET/ON-LINE, MULTI-BUYERS, COMPILED LISTS, AFFINITY LISTS, BUYERS, RETAIL/POP, SINGLE BUYERS, MULTI SOURCED 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: PREFERRED PROVIDER
GEO: USA 
GENDER: 50% FEMALE 50% MALE  
SELECTS
AGE   
BIRTH DATE   
DEMOGRAPHIC CLUSTERS   $20.00/M
DUAL INCOME HOUSEHOLDS   $18.00/M
DWELLING UNIT TYPE   $2.50/M
EDUCATION   $10.00/M
ETHNIC/ETHNICITY   
GENDER   NO CHARGE
GEOGRAPHY   NO CHARGE
HOME OWNER   $5.00/M
HOUSEHOLD INCOME RANGE   $5.00/M
INCOME   
LENGTH OF RESIDENCE   $2.50/M
MAIL ORDER BUYER BY CATEGORY   $20.00/M
MARITAL STATUS   $2.50/M
NETWORTH   $15.00/M
PAYMENT TYPE - BANKCARDS   $10.00/M
RECENCY   $25.00/M
RURAL, SUBURBAN, URBAN   $3.50/M
SINGLE PARENT HOUSEHOLDS   $5.00/M
ADDRESSING
KEY CODING  $0.00/M
FTP FILE  $25.00/F
RELATED LISTS
PLAN TO ENROLL IN MEDICARE ADVANTAGE
MEDICARE DUAL ELIGIBLE HOUSEHOLD
HOUSEHOLD WITH EMPLOYER PROVIDED HEALTH INSURANCE
MEDICARE SUPPLEMENT INSURANCE PURCHASER PROPENSITY MODEL
MEDICARE SUPPLEMENT PURCHASERS
LAST 12 MONTHS FEMALE INSURANCE BUYERS
AMERILINK MEDICARE SUPPLEMENT INSURANCE INDEX
PLAN TO PURCHASE BURIAL INSURANCE
SUPER SPENDING PARENTS WITH KIDS
MEDICARE PLAN D PRESCRIPTION DRUG PURCHASER PROPENSITY MODEL