|
COUNTS THROUGH 02/15/2019 |
|
|
2,623,859 |
TOTAL UNIVERSE / BASE RATE |
$65.00/M |
|
This Multi-Policy Insurance Purchase Propensity model indicates which households are most likely to have multiple insurance policies (i.e. home and vehicle) with the same insurance provider. By basing the model on households with multiple policies, we can determine the likelihood of other households to do the same. Reach consumers who prefer Medicare Supplement insurance to Medicare Advantage. These consumers understand the flexibility and prestige of owning a Medicare Supplement insurance policy and have the financial means to pay their premiums. This list is based on a propensity model predicting those who are indeed buyers of Medicare Supplement insurance and are direct mail responsive. The model is validated and re-scored with every update. Purchase Propensity Models introduces methods for targeting and selecting names. The propensity models identify behaviors and propensities of consumers to engage or purchase specific products and services. This particular model identifies households based on their likelihood to have a homeowner and an auto policy with the same insurance provider. |
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MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
DIRECT RESPONSE, INTERNET/ON-LINE, MULTI-BUYERS, COMPILED LISTS, AFFINITY LISTS, BUYERS, RETAIL/POP, SINGLE BUYERS, MULTI SOURCED |
PRIVACY: |
UNKNOWN |
DMA?: |
NO |
STATUS: |
PREFERRED PROVIDER |
GEO: |
USA |
GENDER: |
50% FEMALE 50% MALE |
|
AGE |
|
BIRTH DATE |
|
DEMOGRAPHIC CLUSTERS |
$20.00/M |
DUAL INCOME HOUSEHOLDS |
$18.00/M |
DWELLING UNIT TYPE |
$2.50/M |
EDUCATION |
$10.00/M |
ETHNIC/ETHNICITY |
|
GENDER |
NO CHARGE |
GEOGRAPHY |
NO CHARGE |
HOME OWNER |
$5.00/M |
HOUSEHOLD INCOME RANGE |
$5.00/M |
INCOME |
|
LENGTH OF RESIDENCE |
$2.50/M |
MAIL ORDER BUYER BY CATEGORY |
$20.00/M |
MARITAL STATUS |
$2.50/M |
NETWORTH |
$15.00/M |
PAYMENT TYPE - BANKCARDS |
$10.00/M |
RECENCY |
$25.00/M |
RURAL, SUBURBAN, URBAN |
$3.50/M |
SINGLE PARENT HOUSEHOLDS |
$5.00/M |
ADDRESSING |
KEY CODING |
$0.00/M |
FTP FILE |
$25.00/F |
|