|
COUNTS THROUGH 02/15/2019 |
|
|
| 1,107,974 |
TOTAL UNIVERSE / BASE RATE |
$85.00/M |
|
|
|
Reach consumers who prefer Medicare Supplement insurance to Medicare Advantage. These consumers understand the flexibility and prestige of owning a Medicare Supplement insurance policy and have the financial means to pay their premiums. This list is based on a propensity model predicting those who are indeed buyers of Medicare Supplement insurance and are direct mail responsive. The model is validated and re-scored with every update. We have created one of the nation’s most comprehensive and responsive consumer files. This database is comprised of data collected from hundreds of different sources including but not limited to, compiled data, transactional data (RFM) and self-reported survey data. The complete file is rebuilt every 6 weeks. One third of the households on file are survey responders. Over two thirds of the households carry actual transactional data from retail, digital and catalog purchases. |
|
| POPULARITY: |
 100 |
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
COMPILED LISTS, INTERNET/ON-LINE, DIRECT RESPONSE, BUYERS, AFFINITY LISTS, MULTI-BUYERS, RETAIL/POP, MULTI SOURCED, SINGLE BUYERS |
| PRIVACY: |
UNKNOWN |
| DMA?: |
NO |
| STATUS: |
PREFERRED PROVIDER |
| GEO: |
USA |
| GENDER: |
50% FEMALE 50% MALE |
|
|
| DEMOGRAPHIC CLUSTERS |
$20.00/M |
| DUAL INCOME HOUSEHOLDS |
$18.00/M |
| DWELLING UNIT TYPE |
$2.50/M |
| EDUCATION |
$10.00/M |
| GENDER |
NO CHARGE |
| GEOGRAPHY |
NO CHARGE |
| HOME OWNER |
$5.00/M |
| HOUSEHOLD INCOME RANGE |
$5.00/M |
| LENGTH OF RESIDENCE |
$2.50/M |
| MAIL ORDER BUYER BY CATEGORY |
$20.00/M |
| MARITAL STATUS |
$2.50/M |
| NETWORTH |
$15.00/M |
| PAYMENT TYPE - BANKCARDS |
$10.00/M |
| RECENCY |
$25.00/M |
| RURAL, SUBURBAN, URBAN |
$3.50/M |
| SINGLE PARENT HOUSEHOLDS |
$5.00/M |
| ADDRESSING |
| KEY CODING |
$0.00/M |
| FTP FILE |
$25.00/F |
|
