|
COUNTS THROUGH 10/31/2024 |
|
|
| 11,459,270 |
TOTAL UNIVERSE / BASE RATE |
$95.00/M |
| 1,598,832 |
12 MONTH BUYERS |
+
$5.00/M
|
| 707,171 |
6 MONTH BUYERS |
+
$7.00/M
|
| 345,714 |
3 MONTH BUYERS |
+
$10.00/M
|
| 110,750 |
1 MONTH BUYERS |
+
$15.00/M
|
| |
FUNDRAISING RATE |
$75.00/M
|
|
|
|
These consumers are in the market to increase their purchasing power and have applied for new credit lines. They are excellent prospects for installment offers – from loan offers to in-house credit. In addition, they are proven cash buyers of low ticket offers in the $5 to $40 range, with the average sale being $35.00.
Profile:
- 50% Females
- 50% Males
- Household income range of $30K - $50K
- Age range is between 30 - 55 years
Target 100% direct mail response Consumer Credit Seekers & Buyers
Large Monthly Hotlines for a variety of offers
Successful usage categories include:
- Insurance
- Self Improvement
- General Merchandise
- Credit Repair
- Continuity Offers
- Discount Clubs
- Extended Warrenties
- Pay Day Loans
- Opportunity Seekers/Promotional Offers
- Multi Magazines
- Financial
- Sweepstakes
|
|
| POPULARITY: |
 99 |
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
DIRECT RESPONSE |
| PRIVACY: |
UNKNOWN |
| DMA?: |
YES - MEMBER |
| STATUS: |
PREFERRED PROVIDER |
| GEO: |
USA |
| GENDER: |
50% FEMALE 50% MALE |
| SPENDING: |
$35.00 AVERAGE ORDER |
|
|
| 1 MONTH |
$15.00/M |
| AGE |
$15.00/M |
| ETHNICITY |
$15.00/M |
| GENDER |
$7.00/M |
| HOME OWNER |
$15.00/M |
| LENGTH OF RESIDENCE |
$15.00/M |
| LIFESTYLE SELECT |
$15.00/M |
| MARITAL STATUS |
$15.00/M |
| PRESENCE OF CHILDREN |
$15.00/M |
| STATE / SCF / ZIP |
$7.00/M |
| ADDRESSING |
| KEY CODING |
NOT AVAILABLE |
| EMAIL |
$75.00/F |
| FTP |
$75.00/F |
|
