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Trusted Media Brands (formerly Reader's Digest) is a leading publisher that provides consumers content to simplify and enrich their lives through any one of their brands of magazines or books. TMB offers brands which focus on lifestyle categories including health, cooking, gardening, and travel. This Corporate Masterfile includes subscribers / buyers from Birds & Blooms, Family Handyman, Reader's Digest Magazine, Reader's Digest Large Print, and Taste of Home.
Through their robust enhancement product, Trusted Media Brands has been able to identify charitable donors to many types of organizations. By combining donor type with additional RFM or other enhancement criteria, mailers can better target their own potential donors for their own prospecting efforts.
Demographic Profile:
Average Age 65
Average Income $57,000 |
