Trusted Media Brands - Charitable Donors Mailing List

Trusted Media Brands (formerly Reader's Digest) is a leading publisher that provides consumers content to simplify and enrich their lives through any one of their brands of magazines or books. TMB offers brands which focus on lifestyle categories including health, cooking, gardening, and travel. This Corporate Masterfile includes subscribers / buyers from Birds & Blooms, Family Handyman, Reader's Digest Magazine, Reader's Digest Large Print, and Taste of Home.

SEGMENTS COUNTS THROUGH 03/31/2026
1,283,552 TOTAL UNIVERSE / BASE RATE $115.00/M
 1,283,552 ACTIVE U.S. SUBS/BUYERS     $115.00/M
 85,323 MAR'26 SUBS/BUYERS     + $17.00/M
 268,083 JAN'26-MAR'26 SUBS/BUYERS     + $14.00/M
 476,332 OCT'25-MAR'26 SUBS/BUYERS     + $9.00/M
 757,158 APR'25-MAR'26 SUBS/BUYERS     $115.00/M
  FUNDRAISER/NON-PROFIT     $80.00/M
  CATALOG RATE     $80.00/M
  DONORS (ALL ORDERS)     + $16.00/M
DESCRIPTION

Trusted Media Brands (formerly Reader's Digest) is a leading publisher that provides consumers content to simplify and enrich their lives through any one of their brands of magazines or books. TMB offers brands which focus on lifestyle categories including health, cooking, gardening, and travel. This Corporate Masterfile includes subscribers / buyers from Birds & Blooms, Family Handyman, Reader's Digest Magazine, Reader's Digest Large Print, and Taste of Home.

 

Through their robust enhancement product, Trusted Media Brands has been able to identify charitable donors to many types of organizations. By combining donor type with additional RFM or other enhancement criteria, mailers can better target their own potential donors for their own prospecting efforts.

 

Demographic Profile:
Average Age 65
Average Income $57,000

ORDERING INSTRUCTIONS
POPULARITY: 100
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: DIRECT MAIL SOLD 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 61% FEMALE 32% MALE  
SPENDING: $24.00 AVERAGE ORDER 
SELECTS
1 MONTH HOTLINE   $17.00/M
3 MONTH HOTLINE   $14.00/M
3RD PARTY BLOW IN   $10.00/M
6 MONTH HOTLINE   $9.00/M
AGE   $16.00/M
CANCELLATION RUN CHARGES   $15.00/M
CHILDS AGE   $16.00/M
COA'S   $16.00/M
CONTRIBUTERS/DONORS   $16.00/M
GENDER/SEX   $9.00/M
GIFT GIVERS   $16.00/M
INCOME SELECT   $16.00/M
LIFESTYLE   $16.00/M
MULTI-BUYERS   $12.00/M
NEW STARTS   $12.00/M
NEW TO FILE   $12.00/M
NON RECIPROCAL   $10.00/M
PAID   $12.00/M
RELIGION   $16.00/M
RENEWALS   $12.00/M
SCF   $9.00/M
SOURCE   $12.00/M
STATE   $9.00/M
ZIP   $9.00/M
ADDRESSING
KEY CODING  $3.00/M
DELIVERY FEE  $75.00/F
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