|
COUNTS THROUGH 03/31/2025 |
|
|
1,560,332 |
TOTAL UNIVERSE / BASE RATE |
$115.00/M |
1,560,332 |
ACTIVE U.S. SUBS/BUYERS |
$115.00/M
|
86,867 |
MAR'25 SUBS/BUYERS |
+
$17.00/M
|
250,112 |
JAN'25-MAR'25 SUBS/BUYERS |
+
$14.00/M
|
488,538 |
OCT'24-MAR'25 SUBS/BUYERS |
+
$9.00/M
|
875,961 |
APR'24-MAR'25 SUBS/BUYERS |
$115.00/M
|
|
FUNDRAISER/NON-PROFIT |
$80.00/M
|
|
CATALOG RATE |
$80.00/M
|
|
DONORS (ALL ORDERS) |
+
$16.00/M
|
|
Trusted Media Brands (formerly Reader's Digest) is a leading publisher that provides consumers content to simplify and enrich their lives through any one of their brands of magazines or books. TMB offers brands which focus on lifestyle categories including health, cooking, gardening, and travel. This Corporate Masterfile includes subscribers / buyers from Birds & Blooms, Family Handyman, Reader's Digest Magazine, Reader's Digest Large Print, and Taste of Home.
Through their robust enhancement product, Trusted Media Brands has been able to identify charitable donors to many types of organizations. By combining donor type with additional RFM or other enhancement criteria, mailers can better target their own potential donors for their own prospecting efforts.
Demographic Profile: Average Age 65 Average Income $57,000 |
|
POPULARITY: |
100 |
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
DIRECT MAIL SOLD |
PRIVACY: |
UNKNOWN |
DMA?: |
NO |
STATUS: |
STANDARD PROVIDER |
GEO: |
USA |
GENDER: |
61% FEMALE 32% MALE |
SPENDING: |
$24.00 AVERAGE ORDER |
|
1 MONTH HOTLINE |
$17.00/M |
3 MONTH HOTLINE |
$14.00/M |
3RD PARTY BLOW IN |
$10.00/M |
6 MONTH HOTLINE |
$9.00/M |
AGE |
$16.00/M |
CANCELLATION RUN CHARGES |
$15.00/M |
CHILDS AGE |
$16.00/M |
COA'S |
$16.00/M |
CONTRIBUTERS/DONORS |
$16.00/M |
GENDER/SEX |
$9.00/M |
GIFT GIVERS |
$16.00/M |
INCOME SELECT |
$16.00/M |
LIFESTYLE |
$16.00/M |
MULTI-BUYERS |
$12.00/M |
NEW STARTS |
$12.00/M |
NEW TO FILE |
$12.00/M |
NON RECIPROCAL |
$10.00/M |
PAID |
$12.00/M |
RELIGION |
$16.00/M |
RENEWALS |
$12.00/M |
SCF |
$9.00/M |
SOURCE |
$12.00/M |
STATE |
$9.00/M |
ZIP |
$9.00/M |
ADDRESSING |
KEY CODING |
$3.00/M |
DELIVERY FEE |
$75.00/F |
|