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These students have their high school degrees and have all enrolled to earn another, their college degrees. The Welcome Incoming College Freshman! have done their homework to find the colleges and universities that are the best fit for them and their educational goals. Now they are ready to launch themselves into a major lifestage event that will help provide the foundation for their adulthood.
They will need all the bedding, organizational, storage and other room accessories to furnish their dorm rooms. They will also need electronics such as cell phones and cell plans, new laptops, printers, ink, paper and more! They have signed up online to receive information about products and services that will be of benefit to them for research and other help with their studies. The Welcome Incoming College Freshman! is part of the millennial generation. They are very computer savvy and are comfortable using the internet for all aspects of their daily lives. They are the largest cohort outside of the Baby Boomers and are rapidly flexing their spending muscles to become a major buying force of consumer goods.
The Welcome Incoming College Freshman! list is comprised of direct mail responsive opt-in consumers who have given their express permission to be contacted with third party marketing offers. Take advantage of the Welcome Incoming College Freshman! consumers known traits – credit card users, internet buyers, mail order buyers and retail buyers - to help make your next campaign, whether it’s direct mail, e-mail or a multi-channel marketing campaign a success! |
