The Primary Household Grocery Shoppers file is comprised of individuals who are the main grocery buyer for the family. These include families who stock their refrigerator and cabinets with items for a full household and therefore require regular grocery store trips, as well as individuals who live alone and shop for themselves who tend to order online and utilize grocery home delivery services.
The file skews female and contains a strong percentage of busy moms who are often juggling career and family and therefore are highly receptive to grocery offers that will help them save time and money on their next shopping trip. These shoppers tend to buy regular staple items as well as experiment with new recipes and products to provide healthy, nutritious and delicious meals for the family. Common categories include shopping for children’s lunches, family meals, entertaining and other related categories.
Grocery related selects include healthy, organic and natural products, snacks and lunch items of children, baby products, gourmet items, discount and wholesale products, pet products, seasonal items, recipes and cooking ingredients and much more.
Demographics selects include age, gender, income, presence of children, age of children, family size, ethnicity, education, homeowner, as well as geographic selects that allow for targeting a specific mile radius around each grocery store location.
Ideal list usage includes grocery coupons, loyalty programs, recipe ideas, featured sale items, online orders and grocery delivery, and much more.
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