|
COUNTS THROUGH 01/02/2024 |
|
|
9,154,233 |
TOTAL UNIVERSE / BASE RATE |
$80.00/M |
5,584,082 |
MAIL ORDER BUYERS |
+
$10.00/M
|
248,202 |
LAST 30 DAYS |
+
$10.00/M
|
|
March is Irish-American Heritage Month, highlighted by St. Patrick’s Day which falls every year on March 17th. Just updated, Irish Americans are individuals with Irish heritage who range in age from 18 to 84 and can be selected by mmyy. In addition, demographic and lifestyle selection is available including income, dwelling type, occupation, ethnicity, hobbies, donor interest, buying interests, and much more. The average age of today’s Irish Americans is 44 with a median household income of $59,220. For Irish Americans, home ownership is very important to them. Almost 70 % of Irish Americans own the home in which they live, the highest for any ethnic group in the country. Exclusive from JF Direct Marketing, these compassionate hard working Irish American individuals and families should be a must test for your next religious, family and fundraising direct response campaign.
Irish Americans is updated monthly with fresh new names and are run through the NCOA process to ensure the very best in data hygiene and deliverability.
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MARKET: |
CONSUMER |
CHANNELS: |
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SOURCE: |
MULTI SOURCED, COMPILED LISTS, PUBLICATIONS, NEWSLETTER, DIRECT MAIL SOLD, LIFESTYLE QUESTIONNAIRE, MEMBERSHIP, BUYERS |
PRIVACY: |
UNKNOWN |
DMA?: |
YES - MEMBER |
STATUS: |
STANDARD PROVIDER |
GEO: |
USA |
GENDER: |
53% FEMALE 47% MALE |
|
AGE |
$5.00/M |
BUYING INTERESTS |
|
CHILDREN |
$5.00/M |
CREDIT CARD'S |
$10.00/M |
DONOR INTEREST |
|
DONORS |
$5.00/M |
DWELLING TYPE |
|
ETHNIC/RELIGION |
$10.00/M |
GENDER |
$5.00/M |
HOBBIES |
|
HOMEOWNER |
$10.00/M |
HOTLINE |
$10.00/M |
INCOME |
$10.00/M |
MOB'S |
$10.00/M |
OCCUPATION |
|
PHONES |
$15.00/M |
STATE/SCF/ZIP |
$5.00/M |
ADDRESSING |
KEY CODING |
$5.00/M |
EMAIL |
$75.00/F |
FTP |
$75.00/F |
KEYING |
$5.00/M |
P/S LABELS |
$10.00/M |
|