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Email 30MM
Display 15MM
UnderServed Americans tend to live in a cash economy, with many of their financial decisions driven by the realities of their day-to-day lives. These consumers depend on payday loans, check cashing services and money orders. Value Wizard's UnderServed Americans Database is 100% Direct Response and is composed of responsive consumers who recently responded to an online promotion offering a payday loan service or other nontraditional banking service. These proven responsive consumers have also opted in to receive a variety of other third party offers. Date of birth and opt in information are also selectable.
Today the underbanked population has grown to 68 million people, which represents one in five American households.
This self reported age 18+, third party verified database is perfect for selective financial offers, sweepstakes, magazines, credit cards, entertainment, travel, continuity clubs/programs, and mobile offers. Gender, DOB, homeowner, marital status, income and a variety of other demographics are also available.
Value Wizard can now help marketers target these UnderServed Americans thru the mail, by email, and now with display advertising.
SOURCE
Direct Response/Direct Mail/Email/Online
SELECTION INCLUDES
Name & Address/Income/Geography/Age/Credit Card/Homeowner/ Children Present/Mailed Status, etc.
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