Beach List Direct presents the Guns & Hunters list, which consists of people who enjoy spending their free time at target practice, sport shooting, hunting, competing in shooting contests, and attending Gun Shows. Most of these consumers are men with an average age of 45 and an average income of $50,000. In general, they spend about $75 per unit of sale on this hobby.
These gun enthusiasts are perfect targets for hunting apparel, camping equipment, donations to pro-gun organizations and candidates, travel and lodging, outdoor gear, gun-related publications and magazines, Gun Shows and competitions, instructional classes, hunting dogs, and of course rifles, shotguns, handguns, and custom made firearms.
Source: Gun magazine subscribers that are followed with a telemarketing survey |
