|
COUNTS THROUGH 03/31/2025 |
|
|
817,349 |
TOTAL UNIVERSE / BASE RATE |
$105.00/M |
45,736 |
1 MONTH HOTLINE |
+
$20.00/M
|
149,469 |
3 MONTH HOTLINE |
+
$15.00/M
|
232,377 |
6 MONTH HOTLINE |
+
$10.00/M
|
393,944 |
12 MONTH BUYERS |
+
$5.00/M
|
817,349 |
DONORS BY CAUSE |
+
$16.00/M
|
307,446 |
GARDENING INTEREST |
+
$16.00/M
|
690,226 |
PERSONAL FINANCE |
+
$16.00/M
|
289,120 |
PET INTEREST |
+
$16.00/M
|
486,743 |
PRESENCE OF CHILDREN |
+
$16.00/M
|
360,686 |
SPORTS INTEREST |
+
$16.00/M
|
468,499 |
TRAVEL INTEREST |
+
$16.00/M
|
|
FUNDRAISING/PUBLISHING |
$75.00/M
|
|
SEE ADDNTL. ENHANCEMENTS BELOW |
|
|
Non-profits are the fastest growing market utilizing The Bradford Group files. Data Axle’s advanced enhancement elements have identified The Bradford Group's Donors by cause to ensure you reach your target audience. This responsive file of collectors is composed of buyers from The Bradford Exchange, The Ashton-Drake Galleries, and The Hamilton Collection. Combined, these brands offer a vast array of unique, limited-edition collectibles, and fine gifts. The Bradford Group maintains a reputation of excellence and trendsetting in the collectibles world.
These avid collectors are buying for themselves or purchasing a memorable gift. The buyers are selectable by Data Axle’s advanced enhancement elements*. These are exceptional prospects for general merchandise, gift, apparel, financial, insurance, fundraising, publishing, and continuity offers.
Demographics:
Average Age 60 Average HHI $61,000 70% Married 55% Multi-Buyers
*See The Bradford Group - Collectors Group Masterfile Enhanced for additional selects. |
|
POPULARITY: |
100 |
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
DIRECT RESPONSE |
PRIVACY: |
UNKNOWN |
DMA?: |
NO |
STATUS: |
STANDARD PROVIDER |
GEO: |
USA |
GENDER: |
70% FEMALE 23% MALE |
|
$100+ BUYERS |
$35.00/M |
$50+ BUYERS |
$25.00/M |
$75+ BUYERS |
$30.00/M |
1 MONTH RECENCY |
$20.00/M |
12 MONTH RECENCY |
$5.00/M |
2 MONTH RECENCY |
$15.00/M |
3 MONTH RECENCY |
$15.00/M |
6 MONTH RECENCY |
$10.00/M |
ADULT AGE |
$16.00/M |
CHILD AGE |
$16.00/M |
GENDER/SEX |
$8.00/M |
HEALTH DONORS |
$16.00/M |
HOUSEHOLD INCOME |
$16.00/M |
INTEREST |
$16.00/M |
MULTI BUYERS |
$11.00/M |
SINGLE BUYERS |
$11.00/M |
STATE, SCF, ZIP |
$8.00/M |
ZIP SET UP |
$50.00/F |
ADDRESSING |
KEY CODING |
$1.00/M |
DELIVERY FEE |
$75.00/F |
|