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Informa knows business and brings a deep understanding to their customers of the markets they cover, through a variety of media outlets including print, digital, and events. Informa conducts surveys and provides content for a wide variety of verticals markets. This segment provides access to key decision making marketing professionals with approval making power for a variety of products and services.
Marketing Professionals from Informa Markets reaches a variety of professionals from marketing directors with direct purchasing power to account representatives who specify and recommend products. These professionals rely on Informa Markets to deliver the latest marketing topics, resources, and products needed to successfully brand and promote their corporate image and market product. They have buying authority and purchase products and services ranging from printing services to client database software.
This database is comprised of marketing professionals who subscribe to various Informa Markets publications, newsletters, and tradeshows. These professionals are engaged in a variety of marketplaces including medical device manufacturing, pharmaceuticals, food and beverage, plastics, chemicals, aviation, computers, and telecommunications. These professionals read articles from industry experts to make purchasing decisions regarding media resources, promotional materials, tradeshow attendance, and advertising strategies to effectively market and sell products.
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