Sent By Mail - TV Infomercial Buyers Mailing List

Product demonstration becomes an on-air testimonial while promoting its commercial message on infomercials. Consumer reports show more than 55 million American households are now purchasing products and services from a televised commercial, infomercial, or cable TV shopping channel. These infomercial buyers love the 24-hour access to products and services. Every type of product imaginable is out there and easy to buy. After supplying their credit card number they wait for their package to be “sent by mail’ These consumers are also known to be more responsive to online and direct mail advertising. The average age of these impulsive buyers is 35 – 64, with an income of $40,000. 75% of these consumers have purchased at least once a month, using check by phone or a major credit card. The consumers here are ideal prospects for various types of product and service offers.

SEGMENTS

COUNTS THROUGH 04/28/2025

4,400,000

TOTAL UNIVERSE / BASE RATE

$85.00/M

355,000

MONTHLY HOTLINE

+ $20.00/M

1,065,000

3 MONTH HOTLINE

+ $15.00/M

2,130,000

6 MONTH HOTLINE

+ $10.00/M

4,260,000

LAST 12 MONTHS

DESCRIPTION

These infomercial buyers love the 24-hour access to products and services. Every type of product imaginable is out there and easy to buy. After supplying their credit card number they wait for their package to be “sent by mail’ These consumers are also known to be more responsive to online and direct mail advertising. The average age of these impulsive buyers is 35 – 64, with an income of $40,000. 75% of these consumers have purchased at least once a month, using check by phone or a major credit card. The consumers here are ideal prospects for various types of product and service offers.

SUGGESTED USAGE:
     Men, Women, & Children’s Apparel
     Home Appliances
     Health & Beauty Product Offers
     General Merchandise
     Credit Card Offers
     Travel Offers
     Magazine / Catalog Offers
     Telemarketing & Direct Mail Offers
     Diet Programs
     General Merchandise

ORDERING INSTRUCTIONS

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5,000 NAME MINIMUM ORDER $425.00 MINIMUM PAYMENT
NET NAME IS ALLOWED($8.00/M RUN CHARGE)
EXCHANGE IS NOT AVAILABLE
PLEASE INQUIRE ABOUT REUSE
CANCELLATION FEE AT $150.00/F

MARKET:	CONSUMER
CHANNELS:
SOURCE:	DIRECT RESPONSE, DIRECT MAIL SOLD, MULTI SOURCED
PRIVACY:	OPT-IN
DMA?:	YES - MEMBER
STATUS:	PREFERRED PROVIDER
GEO:	USA
GENDER:	75% FEMALE 25% MALE