AIA’s award-winning magazine has been published for over 70 years, bringing the excitement of archaeological discovery to a popular audience. Filled with incisive articles, colorful graphics, and stunning photos, ARCHAEOLOGY is serious fun. In-depth coverage of science, history, culture, travel and art breathes new life into digging deeper to find true meaning.
This unique audience brings together professional archaeologists, students, and many other educated readers from all walks of life. They form a diverse group united by a shared passion for archaeology and its role in furthering human knowledge.
Demographics
- 40% Have a Net Worth over $500,000
- 89% Attended College, 30% Hold a Postgraduate Degree
- 68% Professional/Managerial
- 79% Own Investments
- 67, Average Age
Interests
- 82% Visit Museums
- 59% Took 3+ Vacations in the Past Year, 41% to Historical Areas
- 50% Engage in Regular Fitness Program
- 26% Participate in Backpacking/Climbing
- 33% Participate in Charity Events
- 55% Enjoy Outdoor Activities Like Backpacking & Kayaking
- 37% Participate in Photography
- 81% Pay more for Environmentally friendly products
- 94% Enjoy learning about Foreign cultures
Purchasing Behavior
- 90% Ordered by Mail in the Past Year
- 58% Clothing, Apparel
- 33% Event Tickets
- 57% Hotel Reservations
- 64% Purchased 7+ Books
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