Paula Young Buyers Mailing List

The Paula Young file offers fashion conscious women who have purchased quality wigs, hairpieces and fashion add-ons from the world's largest mail order Wig company. Customers in Paula Young's over 50 market are concerned about their overall health and well being, prefer to dress conservatively yet affordably, and recognize value-priced home and gift items. Paula Young buyers are more likely to purchase from categories such as value-priced apparel, discount merchandise, senior living, moderately priced beauty, vitamins, low ticket jewelry, and other promotional offers. These active buyers enjoy leisure time activities such as traveling, cooking, reading, crafts and gardening.

SEGMENTS

COUNTS THROUGH 05/31/2025

241,824

TOTAL UNIVERSE / BASE RATE

$110.00/M

16,419

1 MONTH BUYERS

$131.00/M

49,301

3 MONTH BUYERS

$126.00/M

89,214

6 MONTH BUYERS

$121.00/M

147,966

12 MONTH BUYERS

$115.00/M

5,811

TOTAL CATALOG REQUESTORS

$65.00/M

PUBLISHER RATE

$75.00/M

FUNDRAISING OFFERS

$75.00/M

DESCRIPTION

The Paula Young file offers fashion conscious women who have purchased quality wigs, hairpieces and fashion add-ons from the world's largest mail order Wig company.

Customers in Paula Young's over 50 market are concerned about their overall health and well being, prefer to dress conservatively yet affordably, and recognize value-priced home and gift items. Paula Young buyers are more likely to purchase from categories such as value-priced apparel, discount merchandise, senior living,
moderately priced beauty, vitamins, low ticket jewelry, and other promotional offers. These active buyers enjoy leisure time activities such as traveling, cooking, reading, crafts and gardening.

Demographic Profile:
Average Age 68
Average Household Income $60,002
Married 70%
Retired 47%
Homeowner 81%

Paula Young buyers have been identified to have a propensity to spend in the following categories:
- Apparel
- Books
- Children's Merchandise
- Discount Merchandise
- Gardening
- Health / Beauty
- Home Furnishings

*Dollar select is based on average purchase

ORDERING INSTRUCTIONS

To order this list, contact your List Broker and ask for NextMark List ID #401635 or click here to place your request.
Use NextMark List Order Entry Software or Bionic Media Planning Software
5,000 NAME MINIMUM ORDER $0.00 MINIMUM PAYMENT
85% NET NAME AVAILABLE ON ORDERS OF 50,000 OR MORE ($10.00/M RUN CHARGE)
EXCHANGE IS AVAILABLE
REUSE IS AVAILABLE
CANCELLATION FEE AT $150.00/F

POPULARITY:	100
MARKET:	CONSUMER
CHANNELS:
SOURCE:	70% DIRECT MAIL 30% INTERNET
PRIVACY:	UNKNOWN
DMA?:	NO
STATUS:	STANDARD PROVIDER
GEO:	USA
GENDER:	97% FEMALE 3% MALE
SPENDING:	$78.00 AVERAGE ORDER