Paula Young & Especially Yours - Wiland Direct Modeling Masterfile Mailing List

Paula Young and Especially Yours offer advertisers the opportunity to partner with a leading mail order company of stylish wigs, hair accessories and apparel.

SEGMENTS

COUNTS THROUGH 04/30/2025

410,268

TOTAL UNIVERSE / BASE RATE

$110.00/M

29,787

1 MONTH BUYERS

$131.00/M

85,079

3 MONTH BUYERS

$126.00/M

152,744

6 MONTH BUYERS

$121.00/M

PUBLISHER RATE

$75.00/M

FUNDRAISING OFFERS

$75.00/M

WILAND SCORING FEE ($600/F MINIMUM)

$37.00/M

DESCRIPTION

Full List Name: Paula Young & Especially Yours - Wiland Direct Modeling Masterfile

Paula Young and Especially Yours offer advertisers the opportunity to partner with a leading mail order company of stylish wigs, hair accessories and apparel.

Demographic Profile:
Average Age 68
Average Household Income $58,500
Married 70%
Retired 47%
Homeowner 81%

*Can select Especially Yours or Paula Young individually.

*Dollar select is based on average purchase

ORDERING INSTRUCTIONS

To order this list, contact your List Broker and ask for NextMark List ID #401634 or click here to place your request.
Use NextMark List Order Entry Software or Bionic Media Planning Software
5,000 NAME MINIMUM ORDER $600.00 MINIMUM PAYMENT
NET NAME IS NOT ALLOWED
EXCHANGE IS AVAILABLE
REUSE IS AVAILABLE
CANCELLATION FEE AT $150.00/F

POPULARITY:	97
MARKET:	CONSUMER
CHANNELS:
SOURCE:	65% DIRECT MAIL 35% INTERNET
PRIVACY:	UNKNOWN
DMA?:	NO
STATUS:	STANDARD PROVIDER
GEO:	USA
GENDER:	98% FEMALE
SPENDING:	$78.00 AVERAGE ORDER