Paula Young & Especially Yours - Enhanced Masterfile Mailing List

This database combines the buyers from the Paula Young & Especially Yours catalogs which feature quality wigs & hair accessories for the style-conscious woman. The Paula Young/Especially Yours Masterfile has been enhanced with the Liftengine data program which includes Infobase, KBM and Ethnic Technologies data. This affords mailers to take advantage of the stronger targeting on the database.

SEGMENTS

COUNTS THROUGH 05/31/2025

397,100

TOTAL UNIVERSE / BASE RATE

$110.00/M

28,779

1 MONTH BUYERS

$131.00/M

85,143

3 MONTH BUYERS

$126.00/M

148,983

6 MONTH BUYERS

$121.00/M

242,711

12 MONTH BUYERS

$115.00/M

PUBLISHER RATE

$75.00/M

FUNDRAISING OFFERS

$75.00/M

DESCRIPTION

This database combines the buyers from the Paula Young & Especially Yours catalogs which feature quality wigs & hair accessories for the style-conscious woman.

The Paula Young/Especially Yours Masterfile has been enhanced with the Liftengine data program which includes Infobase, KBM and Ethnic Technologies data. This affords mailers to take advantage of the stronger targeting on the database.

Demographic Profile:
Average Age 68
Average Household Income $58,500
Married 70%
Retired 47%
Homeowner 81%

*Dollar select is based on average purchase

ORDERING INSTRUCTIONS

To order this list, contact your List Broker and ask for NextMark List ID #401633 or click here to place your request.
Use NextMark List Order Entry Software or Bionic Media Planning Software
5,000 NAME MINIMUM ORDER $0.00 MINIMUM PAYMENT
85% NET NAME AVAILABLE ON ORDERS OF 50,000 OR MORE ($10.00/M RUN CHARGE)
EXCHANGE IS AVAILABLE
REUSE IS AVAILABLE
CANCELLATION FEE AT $150.00/F

POPULARITY:	100
MARKET:	CONSUMER
CHANNELS:
SOURCE:	65% DIRECT MAIL 35% INTERNET
PRIVACY:	UNKNOWN
DMA?:	NO
STATUS:	STANDARD PROVIDER
GEO:	USA
GENDER:	98% FEMALE
SPENDING:	$78.00 AVERAGE ORDER