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The Product of the Month Continuity Club Buyers mailing list allows you to market to consumers who have made two or more purchases of merchandise club memberships. These consumers are men and women who purchase books, fruits, wines, and more at predetermined weekly, bi-weekly, monthly, or quarterly intervals.
Consumers who belong to continuity clubs buy memberships so they can choose the products and merchandise they want delivered to their door on a regular basis. They belong to continuity clubs that feature bestselling books, gourmet foods, music CDs, movie videos, imported and domestic wines, fruit and nut baskets, and craft projects. These individuals choose merchandise from a catalog and order specialty products to be delivered to their home. Continuity clubs give consumers the opportunity to build their collection of DVDs, music CDs, and books. They can select and sample exotic fruits, nuts, vegetables, meats, and breads not readily available at their local market. These consumers enjoy the variety that continuity clubs can offer on their favorite foods, beverages, and hobbies.
Consumers in the Product of the Month Continuity Club Buyers mailing list purchase continuity memberships for themselves and as gifts for family and friends. They like to see their children and grandchildren enjoy receiving products on an ongoing basis. They purchase continuity gift memberships that feature sporting goods, luxury bath products, cosmetics, cookbooks, costume and fine jewelry, plants and floral arrangements, desserts and pastries, and apparel. They purchase club memberships through catalogs, ecommerce websites, television infomercials, and direct mail offers.
Consumers in the Product of the Month Continuity Club Buyers mailing list are receptive to marketing offers from ecommerce retailers, book clubs, music retailers, high-end retailers, catalogers, apparel providers, direct mail marketers, and specialty product providers. |
