The Avid Weekend Getaway Travelers file is comprised of families and individuals who take advantage of their leisure time over weekends to make a local vacation out of only a few short days. These savvy travelers know how to maximize their trips, generally through drive market visits or short flights, to take advantage of a weekend mini-vacation to escape from their weekly routines and offer a break from daily life.
These travelers cover a wide variety of travel preferences, including family travel, solo travel, couples travel, adventure travel, eco travel, luxury getaways, budget excursions, sports venues, artistic destinations, and much more. These vacationers seek unique destinations that offer attributes and opportunities, such as culinary, artistic, or cultural, that are unique to their own weekend activities at home. This quick getaway style is just enough to offer a vacation far enough away from their own local environment but close enough that it is readily accessible and achievable over a weekend without needing to take additional vacation time from work, thus often leading to repeating destinations they enjoy given that they are attainable over a short time period for a perfect mini-vacation.
In addition to a wide array of travel preferences, demographic selects include age, income, family status, ethnicity, age and number of children, education, homeowner and geography.
This file is ideal for offers pertaining to local and resident specials on theme parks, hotels, beaches, spas, and other related local vacation venues, as well as car rentals, travel packages, loyalty programs for hotels, resorts or any hospitality establishment, travel magazines and sites, vacation rentals, and much more. |
