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The Working Hard niche marketing list is powered by Epsilon consumer data and is part of NFocus Consulting's Consumer Households Database. The result is a database which is consistently ranked as the #1 compiled consumer database in accuracy and coverage.
Average Age: 42
Average Income: $25K
Most households in this Niche consist of hard-working adults with children. They are mostly renters, with only a small portion owning their homes with an average value of $58,000. Their length of residence is shorter than the national average and they are more likely to have lived at a single address for four years or less. Almost three-quarters of this Niche have only a high school education and are mostly employed in Blue Collar or Clerical occupations.
There is no history of credit card ownership or mail responsiveness within this Niche. Although some purchase activity from catalogs is noted. Despite their low incomes, they try to take advantage of moneymaking opportunities and like to enter contests and sweepstakes. Their purchases include collectible stamps and coins, audio equipment, fashion clothing, music and videos.
Popular outdoor interests and hobbies include hunting, shooting, camping, hiking and fishing. They enjoy automotive work, sewing and home improvement projects. To relax, they watch cable TV, play video games, read mystery and romance books, crafts and bible devotion.
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