The pampered pets file is comprised of pet owners with discretionary income who treat their beloved pets as family members and give them the very best in terms of care, nutrition, toys, grooming, health and lifestyle. The file primarily contains owners of cats, dogs, but also include other pets such as reptiles, birds and exotic pets, and includes those owners who spend time and money assuring their pampered pets are well-cared for.
These individuals regularly purchase items such as premium pet food, premium grooming services, pet clothing and luxury toys, pet bedding and lounging products, carriers and transportation accessories, vitamins and preventative health products, luxury treats, pet photography, and much more.
The file skews upper income and selects are available to distinguish the type of pet in the household in addition to other demographic selects including HH income, homeowner, gender, marital status, presence of children as well as age and number of children, and geography. Lifestyle selects include luxury brand buyers, organic and natural product interest, charitable donors to animal organizations, online and catalog pet product buyers, and a wide array of targeted interest selects.
This file is ideal for any product or service that caters to pampering and to improving the health, well-being and happiness of family pets.
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