You never stop being a parent. The Baby Moments - Parents with Children postal list includes those who have become parents during the past 12 months to those who have been parents for the past 18 years. Some are first time moms and dads while others are experienced in the joys of parenthood having other children residing in the household.
According to a US Department of Agriculture report, the average middle-income family spends between $12,000 and $14,000 on child-related expenses each year. Parents are definitely consumers always making purchases on behalf of their children regardless of age.
This audience includes parents of children from the age of 1 up to 18 years old. Children are selectable by date of birth (Month & Year).
Children's Age Breakdowns:
Age 1- 432,319 Age 10- 202,124
Age 2- 360,152 Age 11- 187,612
Age 3- 302,169 Age 12- 129,543
Age 4- 295,643 Age 13- 134,271
Age 5- 218,445 Age 14- 149,750
Age 6- 206,215 Age 15- 130,680
Age 7- 187,745 Age 16- 105,216
Age 8- 223,015 Age 17- 135,268
Age 9- 194,103 Age 18- 94,708
To reach expectant parents, please check out our Baby Moments - Expectant Parents Postal lists.
All orders cancelled after merge and/or mail date will be billed at full rental rate. Orders cancelled prior to merge will be billed a $150/F fee plus $10/M run charges and all applicable selection charges. List owner/manager needs to be notified of any cut backs or cancellations before the merge happens.
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