Any type of promotion or marketing is mostly a gamble, but the odds of success can be tweaked depending on the actions that a business takes. One of the most high-risk marketing types, for example, is traditional mass marketing, such as posters in subways stations or commercials on the radio. With these older forms of marketing media, the idea is to expose as many people as possible to the marketing to at least a few of them will consume the marketing, take an interest, and take the time to respond. These forms of marketing are not nearly effective as a direct mail campaign, telemarketing campaign, or email campaign with instant results.
However, in the 21st century, more precisely targeted and digital marketing can increase these odds. Instead of exposing as many random people as possible to marketing, a more effective form, for example, is to market directly to people interested in the product or service you offer. This kind of targeted marketing ensures there is already a high level of receptivity to your marketing. Thus, there is a much higher chance of interest, engagement, and response. A live respondent list is one of the most compelling examples of this in action.
What Are Live Respondents?
Live respondents are people that have taken the time to interact with marketing efforts voluntarily. This may be in the form of completing surveys, giving consent at specific trade shows to be contacted, subscribing to newsletters and volunteering to leave contact details or disclose an interest, and other interactions.
This adds an extra level of engagement and response because these customers have already indicated high interest and a willingness to know or learn more. As a result, marketing directed at live respondents tends to garner a much higher level of interest and a better response rate. It means that you do not need as many contacts as random, mass-market approaches, because you’re already starting your marketing effort at a high level of interest.
Where Sprint Data Solutions Worldwide Marketing stand apart from the rest! RESULTS!!
Our live respondent lists are updated continuously and curated. With these lists, you get the confidence that comes from knowing every file comes with a verified NCOA/CASS certificate. These respondents have often been approached multiple times and interacted positively with direct mail or Internet surveys more than once.
We offer contacts in a variety of different formats. For people that want to use direct mail, physical mailing addresses are available. However, we also have email addresses for digital marketing purposes, telephone numbers for telemarketing, or even SMS/Text Messaging marketing.
We also have different categories and demographics for people that want to reach very precise markets. Whether the categories are strictly geographical, such as specific postal codes, or an entire state, or within narrow demographics, such as the Jewish community, or Asian Americans, Sprint Data Solutions Worldwide Marketing has continuously updated high-value live respondent lists.
So if you’d like to grow your business and you want effective results, go where the high interest already is. Use Sprint Data Solutions Worldwide Marketing live respondent lists and get access to customers that are ready to engage with you, your product, or service. Make the change to Sprint Data!!
