The American Family Travelers file is comprised of families with an active interest in travel who enjoy spending quality time together on vacation as a family. These families are highly receptive to offers tailored toward family travel with an emphasis on children’s interests, discount packages and accommodations, and activities which provide fun and build treasured memories for the entire family.
Traveling as a family often involves additional expenses and planning. Therefore these prospects seek travel offers that provide discounts and ease logistics for travelling with children or in larger groups. They are also active participants of family-centered activities while on vacation such as visiting theme parks, beaches, museums, shows and other related venues.
Additional travel selects include beach travel, luxury travel, discount travel, adventure travel, eco travel, children’s interests and activities, theme parks, spa and golf travel, historic and cultural travel, and much more.
Family related demographic selects include household income, family size, age and gender of children, number of children, multiple generation household, pet owners, language / ethnicity and much more.
This file is ideal for offers pertaining to family cruises, family reunions, hotels and accommodations appropriate for children and larger groups, discount offers and specials, childcare on vacation, child-friendly beach gear and toys, luggage and travel accessories, travel apps and sites, rental cars – especially minivans and SUVs, travel magazines and sites for family travel, and much more.
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