|
COUNTS THROUGH 10/28/2024 |
|
|
18,674,549 |
TOTAL UNIVERSE / BASE RATE |
$75.00/M |
1,325,837 |
MONTHLY HOTLINE |
+
$10.00/M
|
|
EMAILS |
+
$20.00/M
|
|
These consumers have recently been issued - and activated - a new bank or retail credit card and are ready to spend! In fact, new card holders are known to spend a good portion of their credit limit during the first month of activating the card. For some, this may be their first credit card, for others an additional card, perhaps one with benefits and rewards. Even though these new credit card holders are a diverse group with varying interests and buying habits/needs, the consumers on the Just Approved! New Credit Card Issues file can start charging for goods and services, shopping in store, via catalog and online, booking their next vacation or perhaps using their new card to pay bills. Bankcard and/or retail card selectable at no charge. This file is GLB compliant.
Some Interesting Stats:
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77% of the adult population in the U.S. have credit cards.
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There are more than 1.4 billion credit cards in circulation in the U.S.
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There are 20 billion credit card transactions annually totaling $1.9 trillion.
-
Approximately 84% of students have credit cards.
-
60% of consumers have a rewards credit card. One-third choose which card they use to maximize rewards and two-thirds said they would consider switching cards if a better feature was offered, such as cash back rewards.
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MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
COMPILED LISTS, CREDIT CARD ACTIVATIONS |
PRIVACY: |
OPT-IN |
DMA?: |
YES - MEMBER |
STATUS: |
STANDARD PROVIDER |
GEO: |
USA |
GENDER: |
55% FEMALE 45% MALE |
|
AGE |
$6.00/M |
CATALOG SHOPPERS |
$10.00/M |
CSI (CREDIT SCORE INDEX) |
$15.00/M |
DONORS |
$7.50/M |
ETHNICITY BY TYPE |
$10.00/M |
GENDER |
$6.00/M |
HOMEOWNER/RENTER |
$5.00/M |
INCOME |
$6.00/M |
NEWS & FINANCIAL SUBSCRIBERS |
$7.50/M |
NUMBER OF LINES OF CREDIT |
$10.00/M |
ONLINE SHOPPERS |
$10.00/M |
STATE, ZIP, SCF |
$5.00/M |
TRAVELERS |
$7.50/M |
ADDRESSING |
KEY CODING |
PLEASE INQUIRE |
EMAIL |
$50.00/F |
FTP |
$50.00/F |
RUNNING CHARGES |
$6.50/M |
ZIP+4 |
$6.50/M |
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