Sprint Data Solutions presents the Home Improvement Product Buyers of America Mailing List, a vital tool for businesses looking to reach consumers engaged in home improvement activities. This list includes individuals who not only purchase home improvement products but often plan multiple related projects simultaneously, making them excellent prospects for a range of products and services.
This mailing list comprises homeowners across the United States who are frequent buyers of home improvement products, such as paint, tools, fixtures, and garden supplies. These consumers tend to undertake comprehensive home improvement efforts, often planning several projects to enhance their living spaces simultaneously. The database provides detailed contact information, including names, mailing addresses, email addresses, and phone numbers, enabling highly targeted and personalized marketing campaigns.
Key Features
- Access to a group of homeowners who are regular purchasers of home improvement products and who plan multiple projects.
- Comprehensive contact details supporting multi-channel marketing strategies, including direct mail, email marketing, and telemarketing.
- Opportunities for segmentation by types of products purchased, scale of home improvement projects, and demographic details, allowing for highly customized marketing initiatives.
- Regular updates to ensure the highest accuracy and relevance of the data.
Benefits
- Direct connection with a targeted audience known for investing in home improvement, increasing the potential for repeat sales and larger project engagements.
- Ideal for promoting a broad range of home improvement products and services, including new product launches and store promotions.
- Enhances brand engagement and customer loyalty among DIY enthusiasts and those managing home renovations.
- Provides a strategic resource for businesses aiming to tap into the lucrative home improvement market effectively.
Recommended Usage
This mailing list is particularly valuable for home improvement retailers, e-commerce platforms specializing in home goods, local and national hardware stores, and suppliers of DIY products and materials. It is also beneficial for interior designers, landscapers, and general contractors who offer services that can be bundled with product purchases.
Sourcing
Data is sourced from customer loyalty programs, point-of-sale transactions at home improvement stores, online purchase data, and registrations from DIY workshops and home improvement events. Sprint Data Solutions employs rigorous data collection and verification processes, ensuring data accuracy and compliance with marketing regulations.
Testimonies
- "Using this mailing list, we've successfully targeted customers who undertake large home improvement projects, significantly increasing our average order value," states the Marketing Director of a major home improvement chain.
- "This list has allowed us to effectively promote our seasonal offers to a highly engaged segment of homeowners, boosting both foot traffic and online sales," comments the owner of a regional hardware store.
- "Our targeted campaigns using this database have consistently delivered excellent ROI, particularly for our line of high-end power tools and garden equipment," notes the eCommerce Manager at a home and garden online retailer.
Consumer Target Marketing Lists – Sprint Data Solutions Takes The Guess Work Away
In the past, one of the biggest issues with advertising, especially mass consumer advertising, was just how uncertain the results were of any tangible return on investment. Traditional media advertising such as television commercials or print ads for signage on buildings or billboards worked on the most common laws of averages. In effect, advertising was based on hope; if enough people saw a product or service being marketed, the statistics indicated that out of a random sampling of people, there was likely to be at least a small percentage for whom the advertising was relevant. From that percentage, there would be a smaller percentage who would act on the advertising and seek out the product or service offered.
In other words, traditional advertising operated on the hope eventually, someone who found a piece of advertising useful might act on it. But aside from seeing a bump in business after advertising went out, there was no way to measure the results. And because of the mass media nature of this advertising, there was no way to know how many people in a given advertising campaign would have found the marketing relevant to their interests.
Direct Marketing Goes Next Level
There’s the old saying “knowledge is power,” and in the world of business, knowledge can mean profit. While mass-market advertising hopes to hit as many people as possible, relying on a small percentage to respond, direct marketing is a more precise, targeted form of advertising. Rather than try to hit everyone, direct mail marketing—either in physical letter or digital email form—prefers to hone in on people with a specific interest in a product or service being advertised.
So, for example, while a billboard advertising medical services for cancer treatment is unlikely to be useful to 50% or even 10% of the people who drive by that billboard during the day. However, the same type of marketing would have a much higher rate of interest and response if it was sent only to people who have been diagnosed with cancer and are actively seeking treatment. But this kind of marketing, while highly effective, is only viable if people have access to lists that indicate what type of demographic or marketing disposition people have.
Data Needs Context
Information is always a good thing, but information truly comes into its own if you know what to do with it. In the past, direct mail advertising wasn’t much different from mass-market advertising. Businesses that paid for direct mail advertising would get access to a general consumer marketing list. So now, the marketing effort, rather than being broadcast on TV, or put on a billboard, was mailed directly to a person’s home. However, businesses still didn’t know who these people were, demographically speaking, or whether they would be interested in the offered product or service—general consumer marketing lists were just that; too general.
Modern direct mail techniques, however, are about more than compiling addresses. Relevance is a key issue for direct mail marketing, ensuring that a person sent this type of marketing will find it relevant to their needs or interests. When someone is presented with a product or service, they find useful, there is a much higher chance of getting a response. The real work comes in collecting that relevant data, to begin with, and keeping it current.
Today, there are many more ways to measure and categorize engagement. People who take surveys, people who interact with marketing online, and people that consent to have their interests added to lists are all ways that more precise, market-relevant data can be collected and curated. This is what Sprint Data Solutions Worldwide Marketing has been committed to for years.
Making Strides In The Digital Era
Sprint Data Solutions Worldwide Marketing can help any business with an interest in accessing general consumer lists. But for those that want to take things further, those general consumer marketing lists can be refined according to demographic or marketing interest metrics. It’s a methodology that Sprint Data Solutions Worldwide Marketing has perfected for years, from its humble beginnings as a direct mail service serving only Las Vegas, Nevada.
Today, the company serves the entire United States and clients with businesses interests in other countries, such as North American nations like Mexico and Canada, as well as markets across the Atlantic, like France and other European countries. It has achieved this steady growth through a commitment to good data, and more importantly, maintaining that data’s relevance.
Constant Curation
Marketing data is not a static thing. Simply collecting someone’s address or a one-time response to a piece of marketing is no guarantee of continuing relevance. The most obvious example of this is that people move all the time, and eventually, they die. So without curating mailing details for relevancy, marketing sent to an address may be going to someone who no longer lives at that location or is deceased. In either case, the direct mail effort is wasted because it is not current and, therefore, not relevant.
Sprint Data Solutions Worldwide Marketing doesn’t just compile lists but rigorously curates them and maintains them with verification systems. NCOA/CASS certification on lists, for example, means that clients have the confidence to know that lists include people who have responded to surveys and marketing material in multiple instances, encouraging a high rate of interest and engagement.
More importantly, however, these general consumer marketing lists are meticulously categorized. This means that businesses interested in approaching a specific demographic, such as the Christian market, won’t inadvertently be sending material to Jewish or Muslim households. In the same way, retirement or elderly medical-related materials will go to the right senior demographic rather than be sent to college students with no means or interest to respond. The same goes for specific marketing demographics, such as those interested in charities, technology, commercial, or industrial applications.
If you want to find out which people are the most responsive to your product or service, Sprint Data Solutions Worldwide Marketing is here to help. Contact us and let us help you reach out to the markets that want what you offer. |
