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These Epicurean households are 100% direct mail/online buyers of food items, which they enjoy savoring at home or giving as special gifts to families, friends, and business relations. They are self-professed "Foodies" who enjoy gourmet cooking or frequenting new and favorite restaurants alike. Like many gourmands, most of these consumers have indicated their appreciation for good wine, especially when partaking in a delectable meal. They are higher income households (72% earn $75K+), mostly between the ages 45-74, who also tend to be avid travelers (87%). Many travel internationally at least once per year (52%).
This is a prime audience for culinary, food and wine related offers, travel, resorts offering fine dining, golf and spa amenities, upscale merchandise, higher-end financial products and services, credit cards offering travel & dining rewards, and art/cultural events, to mention a few.
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