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The Already Affluent Households marketing list is powered by Epsilon consumer data and is part of NFocus Consulting's Consumer Households Database. The result is a database which is consistently ranked as the #1 compiled consumer database in accuracy and coverage.
Average Age: 29
Average Income: $166K
The households in this niche are extremely upscale, both with respect to their earnings and their propensity to spend. The household typically consists of two adults between the ages of 18 and 34 with no children. They own their homes with an average value of $221,000 and are more likely to have a length of residence less than 5 years. They are highly educated with most completing college or graduate school.
Majority of the households are employed in professional, technical, managerial and sales/service occupations. They own credit cards and are known to be mail responsive and purchase items thru the mail. They purchase more electronics than the population and they are very enthusiastic about moneymaking opportunities, real estate investments and stock and bond investments.
These households enjoy the pleasures of high society: wines, gourmet foods, fashion, travel and cultural events. They are extremely fitness conscious and are heavily into exercise and self improvement. This Niche enjoys active outdoor sports such as snow skiing, tennis, golf, running, jogging and biking. They also enjoy reading, photography and casino gambling.
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