Sprint Data Solutions presents the Teens In Their Prom Years Mailing List is a specialized audience dataset designed to help brands connect with high school age consumers during a major life milestone. This data card outlines the scope quality and strategic value of the list in a clear and responsible manner. The audience reflects households with teens who are actively approaching or experiencing prom related events. Marketers use this list to reach families at a time of high purchasing intent. The dataset supports both digital and offline outreach initiatives. It is structured to align with compliant youth and family focused marketing practices. This introduction provides an overview of how the data is positioned and applied. The following sections explain composition sourcing and recommended usage in detail.
The Teens In Their Prom Years Mailing List focuses on households that include teenagers typically enrolled in upper high school grades. The data is modeled using household indicators and educational stage signals rather than sensitive personal behavior. Records are organized at the household level to support family oriented messaging. The list is commonly used for apparel travel beauty event services and educational promotions. Geographic coverage spans a broad national footprint to support scalable campaigns. Each record is reviewed through validation processes to improve deliverability and relevance. The dataset is structured for integration with direct mail email and audience modeling platforms. It is not designed for individual level profiling or personal decision making. The description emphasizes ethical marketing alignment and practical usability.
Key Features
The mailing list includes verified household contact information suitable for multi channel campaigns. Educational stage indicators help identify homes with teens nearing formal school events. Geographic segmentation allows regional targeting and local offer alignment. Data hygiene processes reduce duplication and outdated records. The list supports suppression and merge matching with existing customer files. It is formatted for easy onboarding into common marketing systems. Key features are designed to balance reach accuracy and compliance.
Benefits
Brands gain access to a timely audience during a high intent purchasing season. Campaigns can be tailored to family decision makers who influence prom related spending. The list helps improve response rates by focusing on relevant households. It reduces wasted impressions compared to broad demographic targeting. Marketers can align creative messaging with seasonal and milestone themes. Overall the benefits include efficiency relevance and campaign clarity.
Recommended Usage
The dataset is best used for seasonal promotions tied to school calendars. It supports direct mail campaigns for apparel travel photography and event services. Digital marketers can use the list for lookalike modeling and audience expansion. Messaging should remain family friendly and value focused. Frequency should be moderated to avoid over contact. The list is intended for promotional outreach rather than sensitive or personal messaging.
Sourcing
Data is sourced from a combination of public records consumer surveys and modeled household attributes. All sources are aggregated and reviewed to meet industry compliance standards. The sourcing process prioritizes accuracy transparency and responsible use.
Estimated Count
The estimated universe size is approximately two hundred thousand household records nationwide. Counts may vary slightly by region and update cycle.
Testimonials
Emily Carter is Senior Marketing Manager in the Retail industry and reports improved seasonal response rates using this audience. David Nguyen is Growth Director in the Events Services industry and notes better household level engagement from targeted outreach. Laura Simmons is Campaign Strategist in the Education Services industry and values the clarity and consistency of the data.
Update Frequency
The mailing list is refreshed on a quarterly basis to maintain relevance and data hygiene. Updates include record validation and attribute refinement.
Data Strategists Recommendation
Data strategists recommend this list for brands seeking milestone based family engagement. It performs best when combined with creative that emphasizes celebration value and convenience. |
