Wiland Direct members can apply their models to the American Lung Association file allowing them to reach their ideal target audience. Names will be delivered net of the mailer's house file providing incremental names to be applied in the merge.
Founded in 1904 to fight tuberculosis, the American Lung Association is the oldest voluntary health organization in the United States. The American Lung Association funds research to fight lung disease in all its forms, with special emphasis on asthma, tobacco control and environmental health. Its advocacy programs play a major role in the passage of clean air legislation. Their public programming educates children and their families on childhood asthma and the dangers of smoking and second-hand smoke.
Donors to ALA contribute because they realize that poor physical health and environmental conditions greatly impact the quality of life of families and communities. They are responsive donors to health related offers in various straight and premium packages.
www.lung.org
Demographics:
Average Age 76
$74K Average income
$250,000 Median home value
Majority hold professional and managerial positions
Large portion are retired
All orders cancelled after merge and/or mail date will be billed at full rental rate. Orders cancelled prior to merge will be billed a $150/F fee plus $10/M run charges and all applicable selection charges. List owner/manager needs to be notified of any cut backs or cancellations before the merge happens.
Orders will incur an additional $35/F fee for scf/zip files in excess of 5. |
