|
COUNTS THROUGH 02/15/2019 |
|
|
| 204,209 |
TOTAL UNIVERSE / BASE RATE |
$65.00/M |
| 52,247 |
0-6 WEEKS |
$65.00/M
|
| 44,416 |
7-12 WEEKS |
$65.00/M
|
| 107,633 |
13-24 WEEKS |
$65.00/M
|
|
|
|
Recently Divorced / Newly Single list identifies those consumers who have just gone through a life stage event change. These powerful consumers now have additional and new needs based on their current situation. The needs of these consumers that have recently changed include -- insurance, banking, automobile ownership, online dating and matching services, clothing and home improvement needs. This database is comprised of data collected from hundreds of different sources including but not limited to, compiled data, transactional data (RFM) and self-reported survey data. The complete file is rebuilt every 6 weeks. One third of the households on file are survey responders. Over two thirds of the households carry actual transactional data from retail, digital and catalog purchases. |
|
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
DIRECT RESPONSE, AFFINITY LISTS, MULTI-BUYERS, INTERNET/ON-LINE, RETAIL/POP, LIFESTYLE QUESTIONNAIRE, COMPILED LISTS, SINGLE BUYERS, BUYERS, MULTI SOURCED |
| PRIVACY: |
UNKNOWN |
| DMA?: |
NO |
| STATUS: |
PREFERRED PROVIDER |
| GEO: |
USA |
| GENDER: |
85% FEMALE 15% MALE |
|
|
| AGE |
|
| BIRTH DATE |
|
| DEMOGRAPHIC CLUSTERS |
$20.00/M |
| DUAL INCOME HOUSEHOLDS |
$18.00/M |
| DWELLING UNIT TYPE |
$2.50/M |
| EDUCATION |
$10.00/M |
| ETHNIC/ETHNICITY |
|
| GENDER |
NO CHARGE |
| GEOGRAPHY |
NO CHARGE |
| HOME OWNER |
$5.00/M |
| HOUSEHOLD INCOME RANGE |
$5.00/M |
| INCOME |
|
| LENGTH OF RESIDENCE |
$2.50/M |
| MAIL ORDER BUYER BY CATEGORY |
$20.00/M |
| MARITAL STATUS |
$2.50/M |
| NETWORTH |
$15.00/M |
| PAYMENT TYPE - BANKCARDS |
$10.00/M |
| RECENCY |
$25.00/M |
| RURAL, SUBURBAN, URBAN |
$3.50/M |
| SINGLE PARENT HOUSEHOLDS |
$5.00/M |
| ADDRESSING |
| KEY CODING |
$0.00/M |
| FTP FILE |
$25.00/F |
|
