|
COUNTS THROUGH 02/15/2019 |
|
|
| 1,179,888 |
TOTAL UNIVERSE / BASE RATE |
$65.00/M |
| 505,714 |
LAST THREE - SIX MONTHS |
$65.00/M
|
| 154,907 |
LAST SIX WEEKS |
$65.00/M
|
|
|
|
Needs, needs, needs defines these households who lives have changed through the addition of a child. These active parents have a variety of needs and will respond to a wide variety of direct marketing campaigns -- life insurance needs, college funds, clothes, educational products and special dietary needs. This database is comprised of data collected from hundreds of different sources including but not limited to, compiled data, transactional data (RFM) and self-reported survey data. The complete file is rebuilt every 6 weeks. One third of the households on file are survey responders. Over two thirds of the households carry actual transactional data from retail, digital and catalog purchases. |
|
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
BUYERS, AFFINITY LISTS, DIRECT RESPONSE, INTERNET/ON-LINE, RETAIL/POP, MULTI-BUYERS, SINGLE BUYERS, COMPILED LISTS, LIFESTYLE QUESTIONNAIRE, MULTI SOURCED |
| PRIVACY: |
UNKNOWN |
| DMA?: |
NO |
| STATUS: |
PREFERRED PROVIDER |
| GEO: |
USA |
| GENDER: |
85% FEMALE 15% MALE |
|
|
| AGE |
|
| BIRTH DATE |
|
| DEMOGRAPHIC CLUSTERS |
$20.00/M |
| DUAL INCOME HOUSEHOLDS |
$18.00/M |
| DWELLING UNIT TYPE |
$2.50/M |
| EDUCATION |
$10.00/M |
| ETHNIC/ETHNICITY |
|
| GENDER |
NO CHARGE |
| GEOGRAPHY |
NO CHARGE |
| HOME OWNER |
$5.00/M |
| HOUSEHOLD INCOME RANGE |
$5.00/M |
| INCOME |
|
| LENGTH OF RESIDENCE |
$2.50/M |
| MAIL ORDER BUYER BY CATEGORY |
$20.00/M |
| MARITAL STATUS |
$2.50/M |
| NETWORTH |
$15.00/M |
| PAYMENT TYPE - BANKCARDS |
$10.00/M |
| RECENCY |
$25.00/M |
| RURAL, SUBURBAN, URBAN |
$3.50/M |
| SINGLE PARENT HOUSEHOLDS |
$5.00/M |
| ADDRESSING |
| KEY CODING |
$0.00/M |
| FTP FILE |
$25.00/F |
|
