|
COUNTS THROUGH 01/02/2024 |
|
|
9,264,469 |
TOTAL UNIVERSE / BASE RATE |
$75.00/M |
5,685,097 |
MAIL ORDER BUYERS |
+
$10.00/M
|
80,418 |
LAST 30 DAYS |
+
$10.00/M
|
|
Today's Homemaker consists of stay at home parents who range in age from 18 to 55 who can be selected by mmyy. In addition, demographic and lifestyle selection is available including income, dwelling type, occupation, ethnicity, hobbies, donor interest, buying interests, and much more. Trends suggest that stay-at-home parents will continue to grow as a group. Currently, 29% of all Moms with children under the age of 18 are staying home while 6% of Dads are doing the same. Today's stay at home parents are mostly younger moms under the age of 44. These stay at home parents are primarily responsible for household chores like laundry, grocery shopping, cleaning, and meal preparation and are much more likely to be primarily responsible for child care, reading with children, playing with children. Trends suggest that stay-at-home parents will continue to grow as a group. These stay at home parents are more receptive than other parents to relevant information around food, household accessories, parenting and home based business opportunities. Today's Homemaker is filled with one of the most untapped and quickly growing market segments in America and should be a must test for your next Direct Response Campaign.
Today's Homemaker is updated monthly with fresh names including an NCOA process to the entire file to ensure the very best in data hygiene and deliverability.
|
|
POPULARITY: |
97 |
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
BUYERS, OPT-IN E-MAIL, DIRECT MAIL SOLD, CATALOG, LIFESTYLE QUESTIONNAIRE, PUBLICATIONS, COMPILED LISTS, MULTI SOURCED |
PRIVACY: |
UNKNOWN |
DMA?: |
YES - MEMBER |
STATUS: |
STANDARD PROVIDER |
GEO: |
USA |
GENDER: |
93% FEMALE 7% MALE |
|
AGE RANGE |
$10.00/M |
BUYING INTERESTS |
|
CREDIT CARD BUYERS |
$10.00/M |
DOLLAR SELECT |
$10.00/M |
DONOR INTEREST |
|
DWELLING TYPE |
$10.00/M |
ETHNIC/RELIGION |
$10.00/M |
GENDER/SEX |
$5.00/M |
GEO SELECT |
$5.00/M |
HOBBIES |
|
INCOME RANGE |
$10.00/M |
MAIL ORDER BUYERS |
$10.00/M |
OCCUPATION |
|
PHONE NUMBER |
$30.00/M |
SCF |
$5.00/M |
STATE |
$5.00/M |
ZIP |
$5.00/M |
ADDRESSING |
KEY CODING |
$5.00/M |
EMAIL |
$75.00/F |
FTP |
$75.00/F |
KEYING |
$5.00/M |
RUN CHARGE |
$8.00/M |
|