TODAY'S HOMEMAKER - STAY AT HOME PARENTS Mailing List

Today's Homemaker consists of stay at home parents who range in age from 18 to 55 and can be selected by mmyy. The stay at home trend is growing, 29% of all Moms with children under the age of 18 are staying home while 6% of Dads are doing the same. These stay at home parents are primarily responsible for household chores like laundry, grocery shopping, cleaning, and meal preparation and are much more likely to be primarily responsible for child care, reading with children, playing with children. Trends suggest that stay-at-home parents will continue to grow as a group. Based on this information, these stay at home parents are even more receptive than other parents to relevant information around food, household accessories, parenting and home based business opportunities. We have over 9 million Stay at Home Parents who can be reached by name at postal address and are an ideal fit for most offers.

SEGMENTS COUNTS THROUGH 01/02/2024
9,264,469 TOTAL UNIVERSE / BASE RATE $75.00/M
 5,685,097 MAIL ORDER BUYERS     + $10.00/M
 80,418 LAST 30 DAYS     + $10.00/M
DESCRIPTION
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Today's Homemaker consists of stay at home parents who range in age from 18 to 55 who can be selected by mmyy. In addition, demographic and lifestyle selection is available including income, dwelling type, occupation, ethnicity, hobbies, donor interest, buying interests, and much more. Trends suggest that stay-at-home parents will continue to grow as a group. Currently, 29% of all Moms with children under the age of 18 are staying home while 6% of Dads are doing the same. Today's stay at home parents are mostly younger moms under the age of 44. These stay at home parents are primarily responsible for household chores like laundry, grocery shopping, cleaning, and meal preparation and are much more likely to be primarily responsible for child care, reading with children, playing with children. Trends suggest that stay-at-home parents will continue to grow as a group. These stay at home parents are more receptive than other parents to relevant information around food, household accessories, parenting and home based business opportunities. Today's Homemaker is filled with one of the most untapped and quickly growing market segments in America and should be a must test for your next Direct Response Campaign.

 

 

Today's Homemaker is updated monthly with fresh names including an NCOA process to the entire file to ensure the very best in data hygiene and deliverability.

 

ORDERING INSTRUCTIONS
POPULARITY: 97
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: BUYERS, OPT-IN E-MAIL, DIRECT MAIL SOLD, CATALOG, LIFESTYLE QUESTIONNAIRE, PUBLICATIONS, COMPILED LISTS, MULTI SOURCED 
PRIVACY: UNKNOWN 
DMA?: YES - MEMBER
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 93% FEMALE 7% MALE  
SELECTS
AGE RANGE   $10.00/M
BUYING INTERESTS   
CREDIT CARD BUYERS   $10.00/M
DOLLAR SELECT   $10.00/M
DONOR INTEREST   
DWELLING TYPE   $10.00/M
ETHNIC/RELIGION   $10.00/M
GENDER/SEX   $5.00/M
GEO SELECT   $5.00/M
HOBBIES   
INCOME RANGE   $10.00/M
MAIL ORDER BUYERS   $10.00/M
OCCUPATION   
PHONE NUMBER   $30.00/M
SCF   $5.00/M
STATE   $5.00/M
ZIP   $5.00/M
ADDRESSING
KEY CODING  $5.00/M
EMAIL  $75.00/F
FTP  $75.00/F
KEYING  $5.00/M
RUN CHARGE  $8.00/M
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