The American Multi-Generation Households file is comprised of families living with three or more generations under one roof. These families often include parents, children, grandparents, and at times great grandparents and beyond, in addition to extended family such as uncles, aunts and other relatives.
The multi-generation families have unique situations contributing to their living arrangements. At times it is culturally driven as a social norm. Other times it is due to economic situations. Many of these adults are caring for elderly parents at home and many of these grandparents in turn are caregivers to their grandchildren while parents are at work. Regardless of the rationale behind the multiple generations, each household shares a special bond of families across varying life stages.
Home-related selects include home value, type of dwelling, presence of pool, number of vehicles per household, family size / number of residents, presence of children, and age and gender of children, among other qualifiers. Demographic selects include age, income, gender, family status, education, ethnicity, language preference, profession, political or religious affiliation, geography, purchase preference, and a full array of interest and lifestyle selects.
This file is ideal for offers pertaining to caregiving to the elderly, childcare, family recipes and grocery offers, wholesale and bulk shopping, home improvements, family vacations and much more
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