|
COUNTS THROUGH 01/13/2014 |
|
|
| 14,201,542 |
TOTAL UNIVERSE / BASE RATE |
$85.00/M |
| 1,338,753 |
MONTHLY HOTLINE |
+
$10.00/M
|
| 4,223,403 |
QUARTERLY HOTLINE |
+
$5.00/M
|
|
|
|
New Bank Card Activation File consists of a monthly hotline of consumers who have just responded via Direct Mail and in-store applications to open their new accounts. This file offers the largest, most comprehensive, and recent aggregation of Credit Card buyers and users available on the market today. |
|
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
COMPILED LISTS, MASTERFILE ENHANCED, CREDIT CARDS |
| PRIVACY: |
UNKNOWN |
| DMA?: |
NO |
| STATUS: |
STANDARD PROVIDER |
| GEO: |
USA |
| GENDER: |
53.69% FEMALE 46.31% MALE |
|
|
| AGE RANGE |
$5.00/M |
| EMAIL |
$35.00/M |
| ETHNIC/ETHNICITY |
$10.00/M |
| GENDER/SEX |
$3.00/M |
| HOMEOWNER |
$10.00/M |
| INCOME |
$5.00/M |
| LENGTH OF RESIDENCE |
$3.00/M |
| MAIL ORDER RESPONDER |
$10.00/M |
| NET WORTH |
$7.50/M |
| PHONE NUMBER |
$20.00/M |
| PRESENCE OF CHILD |
$3.00/M |
| ADDRESSING |
| KEY CODING |
$3.00/M |
| EMAIL DELIVERY |
$50.00/F |
| FTP |
$50.00/F |
|
