Credit Union Members allows direct marketers access to consumers who reject commercial banking. Credit Unions offer members shares in the organization and therefore the system works all around for their interests as a customer and a shareholder. These members have credit scores ranging from high to low. They are local merchants and neighborhood advocates aiding in community growth. Credit unions while smaller than commercial banks attract those who look for better service and many times better rates with lower minimums.
Credit Union Members are highly thrifty looking for quality and cost savings. Direct mail offers such as credit cards, grants, loans, continuing education, insurance as well as coupons and savings are well received.
Credit Union Members has a full menu of demographic and lifestyle selects for further targeting. |