|
COUNTS THROUGH 10/28/2024 |
|
|
2,523,708 |
TOTAL UNIVERSE / BASE RATE |
$75.00/M |
210,652 |
MONTHLY HOTLINE |
+
$10.00/M
|
|
EMAILS |
+
$20.00/M
|
|
The current economic environment has overwhelmed many consumers, driving them to seek financial counseling and assistance. The financially stressed individuals on this file have researched, registered for and/or responded to offers for credit repair and debt consolidation. These Strapped Consumers who are struggling to pay their bills and buy the things they need are looking to consolidate auto loans, credit card charges and other debt to lower their monthly payments and lower interest rates in order to avoid debt collectors and bankruptcy. Strapped Consumers welcome some type of assistance such as cash advances payday loans, prepaid and subprime credit cards, debt consolidation and discount shopping offers to help make ends meet. This file is GLB compliant. Some Interesting Stats:
-
The average U.S. Household has $182,000+ mortgage debt.
-
The average household credit card debt is $16,883.
|
|
POPULARITY: |
99 |
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
INTERNET/ON-LINE, DIRECT RESPONSE, COMPILED LISTS |
PRIVACY: |
OPT-IN |
DMA?: |
YES - MEMBER |
STATUS: |
STANDARD PROVIDER |
GEO: |
USA |
GENDER: |
52% FEMALE 48% MALE |
|
AGE |
$6.00/M |
ETHNICITY BY TYPE |
$10.00/M |
GENDER |
$6.00/M |
HOMEOWNER |
$5.00/M |
INCOME |
$6.00/M |
LENGTH OF RESIDENCE |
$5.00/M |
MARITAL STATUS |
$5.00/M |
MOB BY CATEGORY |
$10.00/M |
PRESENCE OF CHILDREN |
$5.00/M |
STATE, ZIP, SCF |
$5.00/M |
ADDRESSING |
KEY CODING |
PLEASE INQUIRE |
EMAIL |
$50.00/F |
FTP |
$50.00/F |
RUNNING CHARGES |
$8.00/M |
ZIP+4 |
$6.50/M |
|