The Lifestyles of Health and Sustainability or LOHAS market is today’s most exciting and dynamic consumer-driven movement. Ogden Publications have been defining this market for decades. Wiland members can now apply their models to the Ogden files to target individuals who most closely match their own subscribers, donors or buyers providing an ideal audience for out-of-category mailers or for continuation mailers to augment their existing segments. Names selected from a client's model will be net of the client's housefile.
Ogden Publications includes the following magazines: Mother Earth News, Mother Earth Living, Grit, Capper's Farmer and Utne.
Demographics:
- Average Age: 46
- Average Income: $93,830
- 92% own their home
- Average value of owned home: $260,781
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