|
This definitively responsive database consists of individuals who have shown a propensity for purchasing Generic Medications as opposed to brand names. For these individuals, generic brands offer an effective alternative to the more expensive brand names on the market.
According to the FDA, generic drugs are identical or within an acceptable bioequivalent range to their brand-name counterpart with respect to their pharmacologic properties. When generic products become available the competition in the market leads to significantly lower prices.
This one-of-a-kind database has been enhanced with over 400 demographic and lifestyle selects making it easy to reach your specific target audience. In addition, the file is NCOA'd regularly to ensure the highest quality data hygiene. Telephone Numbers are available as well.
These individuals are an excellent target audience for prescription discount cards, medical goods and services, insurance offers, medical brochures, educational materials, as well as most other consumer related offers. |
