|
COUNTS THROUGH 10/28/2024 |
|
|
3,857,118 |
TOTAL UNIVERSE / BASE RATE |
$80.00/M |
501,425 |
MONTHLY HOTLINE |
+
$10.00/M
|
|
EMAILS |
+
$20.00/M
|
|
One in four Americans use some form of short-term loans such as payday and car title loans and they are not only using them to cover emergencies such as car repairs and medical expenses. In fact, 7 in 10 people use them to buy food and to pay the rent and other bills. The Starting Over Credit Seekers file is comprised of individuals who have sought credit in the past 6 months. They are hard working individuals who are interested in some type of short-term assistance such as payday loans and cash advances to help make ends meet. This file is GLB compliant.
Some Interesting Stats:
- 50% of short-term loan holders are women between the ages of 25-44.
- 12 million Americans use a short term loan annually.
- 58% of borrowers have trouble meeting monthly expenses at least half the time.
|
|
POPULARITY: |
98 |
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
INTERNET/ON-LINE, DIRECT RESPONSE, COMPILED LISTS |
PRIVACY: |
OPT-IN |
DMA?: |
YES - MEMBER |
STATUS: |
STANDARD PROVIDER |
GEO: |
USA |
GENDER: |
55% FEMALE 45% MALE |
|
AGE |
$6.00/M |
ETHNICITY BY TYPE |
$10.00/M |
GENDER |
$6.00/M |
INCOME |
$6.00/M |
PRESENCE OF CHILDREN |
$5.00/M |
STATE, ZIP, SCF |
$5.00/M |
ADDRESSING |
KEY CODING |
PLEASE INQUIRE |
EMAIL |
$50.00/F |
FTP |
$50.00/F |
RUNNING CHARGES |
$8.00/M |
ZIP+4 |
$6.50/M |
|