WELCOME HOME BABY - CHILDREN'S PRODUCT BUYERS Mailing List

The time has come and your new baby has arrived. Life as you knew it has now changed. This time in the lives of most couples can be a little stressful if not ready for it. Picking out things from apparel, cribs, healthy foods, high chairs, car seats, down to the color of the baby’s first room, all can be overwhelming. These new parents have responded to both online and direct mail offers that target everything they will want and need for their new arrival. The choices of products and services can be overwhelming at times so they rely on brand names and good pricing. They are known to be very direct mail responsive, shop at retail establishments and surf the internet when they go on a shopping spree. These parents are perfect candidates for offers such as insurance, books, catalogs, baby apparel, toys and future savings offers for college and new parent tips.

SEGMENTS

COUNTS THROUGH 04/28/2025

4,000,000

TOTAL UNIVERSE / BASE RATE

$85.00/M

3,300,000

LAST 12 MONTHS

275,000

MONTHLY HOTLINE

+ $20.00/M

DESCRIPTION

These new parents have responded to both online and direct mail offers that target everything they will want and need for their new arrival. The choices of products and services can be overwhelming at times so they rely on brand names and good pricing. They are known to be very direct mail responsive, shop at retail establishments and surf the internet when they go on a shopping spree.

These parents are perfect candidates for offers such as insurance, books, catalogs, baby apparel, toys and future savings offers for college and new parent tips.

SUGGESTED USAGE:
      Direct Mail Offers
     Home Decor
      Magazine & Catalog offers
     Credit Card Offers
     Book & Magazine Offers
     Crafts & Hobbies
     Telemarketing & Direct Mail Offers

ORDERING INSTRUCTIONS

To order this list, contact your List Broker and ask for NextMark List ID #379605 or click here to place your request.
Use NextMark List Order Entry Software or Bionic Media Planning Software
5,000 NAME MINIMUM ORDER $425.00 MINIMUM PAYMENT
85% NET NAME AVAILABLE ON ORDERS OF 35,000 OR MORE ($10.00/M RUN CHARGE)
EXCHANGE IS NOT AVAILABLE
REUSE IS AVAILABLE
CANCELLATION FEE AT $150.00/F

MARKET:	CONSUMER
CHANNELS:
SOURCE:	MULTI SOURCED, DIRECT RESPONSE
PRIVACY:	OPT-IN
DMA?:	YES - MEMBER
STATUS:	PREFERRED PROVIDER
GEO:	USA
GENDER:	85% FEMALE 15% MALE
SPENDING:	$199.00 AVERAGE ORDER