Active Interest Media Masterfile - Wiland Modeled Selection Program Mailing List

Founded in 2003, Active Interest Media (AIM), is one of the world’s fastest growing publishers focusing on the enthusiast market. Their magazine subscribers have been merged and deduped to develop the AIM Masterfile of highly sought-after consumers. Now, Wiland Members can have their custom models applied to The Active Interest Media titles.

SEGMENTS COUNTS THROUGH 06/30/2025
446,837 TOTAL UNIVERSE / BASE RATE $110.00/M
  **FUNDRAISER RATE**     $80.00/M
  **CATALOG RATE**     $85.00/M
  **INSURANCE RATE**     $75.00/M
  SCORING FEE FOR MEMBERS OPEN TO ALL PARTICIPANTS     + $37.00/M
  SCORING FEE FOR MEMBERS WHO LIMIT PARTICIPANTS     + $45.00/M
  **PLEASE INQUIRE WITHIN FOR USAGE AS WILAND IS A CLOSED DATABASE    
DESCRIPTION
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From gardeners to woodworkers, AIM reaches a large audience of America’s most enthusiastic consumers. Readers of their magazines are highly engaged and rely on the publications to enhance their passions.

Subscribers to the following titles comprise the Active Interest Media Masterfile:  Anglers Journal, Cuisine At Home, Fine Gardening, Fine Homebuilding, Fine Woodworking, Garden Gate, Horticulture, Log & Timber Home Living, Old House Journal, PassageMaker, Popular Woodworking, Power & Motoryacht, Practical Horseman, Sail, Soundings, Soundings Trade Only, Woodshop News, Woodsmith, Yachts International, Writer's Digest,Kovels Antique Trader, Bank Note Reporter, Military Trader & Vehicles, Numismatic News, Old Cars, Sports Collectors Digest, Threads and World Coin News

AIM subscribers earn above average incomes to enjoy their hobbies and interests. They purchase from upscale catalogs and respond to direct marketers seeking an audience that enjoys an active lifestyle and appreciates a high standard of living. They continually stay educated through reading, shows, and seminars. AIM magazine subscribers also support non-profits that assist in helping others as well the environment that they enjoy so much.

Active Interest Media is continually expanding its portfolio and presence in a variety of lifestyle markets by providing valuable, authoritative content to subscribers committed to their passions.

 

MI, RI, IL ARE OMITTED FROM ALL LIST ORDERS

Wiland members can have their custom models applied to the Active Interest Media Masterfile, allowing them to reach their ideal target audience.  Names will be delivered net of the mailer's house file, yielding incremental names to be added to the merge.  The modeling program provides out-of-category mailers, or those looking to go deeper in the file, an opportunity to target only the names most like your current customer, donor or subscriber from the Active Interest Media files.

 

 

 

ORDERING INSTRUCTIONS
POPULARITY: 97
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: DIRECT MAIL SOLD 
PRIVACY: UNKNOWN 
DMA?: YES - MEMBER
STATUS: PREFERRED PROVIDER
GEO: USA 
GENDER: 40% FEMALE 60% MALE  
SPENDING: $25.00 AVERAGE ORDER 
SELECTS
SCORING FEE CLOSED PARTICIPANTS   $45.00/M
SCORING FEE OPEN PARTICPANTS   $37.00/M
ADDRESSING
KEY CODING  $3.00/M
EMAIL  $65.00/F
FTP  $65.00/F
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