PARAGON EMPTY NESTERS PAID PRODUCT BUYERS/SUBSCRIBERS DATABASE Mailing List

The PARAGON Empty Nesters Paid Product Buyers/Subscribers Database provides direct marketers with dollar driven data sourced from Healy List Marketing's database of over 31 million active 12 month buyers AND subscribers drawn from more than 400 list owners. These are consumers ages 50 to 65 that are alone "in the nest" currently or planning to be so in the near future. They have all purchased products and subscribed to various magazines or about retirement, traveling, electronics, hobbies and ideas for life after their children are no longer living in their household with many spending more than $100 per year via direct mail, specialty catalogs and the internet.

SEGMENTS COUNTS THROUGH 03/31/2025
11,376,132 TOTAL UNIVERSE / BASE RATE $100.00/M
 7,337,605 ONLINE TRANSACTIONS IN PAST 12 MONTHS     + $10.00/M
 6,108,983 6 MONTH HOTLINE - TOTAL COUNT     + $10.00/M
 2,980,547 3 MONTH HOTLINE - TOTAL COUNT     + $15.00/M
 1,535,778 1 MONTH HOTLINE - TOTAL COUNT     + $20.00/M
DESCRIPTION
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The PARAGON Empty Nesters Paid Product Buyers/Subscribers Database provides direct marketers with dollar driven data sourced from Healy List Marketing's database of over 31 million active buyers AND subscribers drawn from more than 400 list owners. These are consumers ages 50 to 65 that are alone "in the nest" currently or planning to be so in the near future. They have all purchased products and subscribed to various magazines or about retirement, traveling, electronics, hobbies and ideas for life after their children are no longer living in their household within the previous 12 months with many spending more than $100 per year via the internet, specialty catalogs, and/or direct mail. This growing market has more financial freedom as well as more time for themselves and for their families

  • All records are BOTH buyers AND subscribers
  • All records have two or more known transactions within the past 12 months
  • Incomes average $65,000+
  • RFM criteria updated monthly and selectable

Paragon uses only the records of those individuals identified as BOTH mail order buyers AND paid subscribers, creating a uniquely rich database unlike any other on the market.

It is perfect for offers on life events that involve their own lifestyles and those of their adult children no longer in the households including graduations, marriages, births, divorces and early retirement.

 

Refine selects by age, income, gender, average amount spent as well as many others.

ORDERING INSTRUCTIONS
  • To order this list, contact your List Broker and ask for NextMark List ID #379046 or click here to place your request.
  • Use NextMark List Order Entry Software or Bionic Media Planning Software
  • 5,000 NAME MINIMUM ORDER $500.00 MINIMUM PAYMENT
  • 85% NET NAME AVAILABLE ON ORDERS OF 25,000 OR MORE ($10.00/M RUN CHARGE)
  • EXCHANGE IS NOT AVAILABLE
  • REUSE IS AVAILABLE ON ORDERS OF 5,000 AT $90.00/M
  • CANCELLATION FEE AT $100.00/F
MARKET: CONSUMER
CHANNELS: Mailing List Email List  
SOURCE: PAID PRODUCT BUYERS & PAID PUBLICATION SUBSCRIBERS 
PRIVACY: OPT-IN 
DMA?: YES - MEMBER
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 52% FEMALE 48% MALE  
SPENDING: $75.00 AVERAGE ORDER 
SELECTS
$100+   $10.00/M
$200+   $15.00/M
AVERAGE AMOUNT SPENT   
CREDIT CARD TYPE   $15.00/M
ETHNIC/ETHNICITY   $10.00/M
EXACT AGE   $8.00/M
GENDER/SEX   $10.00/M
GEO/GEOGRAPHICAL   $8.00/M
HOME OWNER   $10.00/M
HOUSEHOLD INCOME   $10.00/M
LIFESTYLE   $10.00/M
ONLINE BUYERS   $10.00/M
PRESENCE OF CHILD - OMIT   $8.00/M
PRESENCE OF CHILD - SELECT   $8.00/M
PRODUCT   $10.00/M
RFM CRITERIA   
ADDRESSING
KEY CODING  NOT AVAILABLE
EMAIL DELIVERY  $50.00/F
HOME ADDRESS  NO CHARGE
KEYING  $5.00/M
ODD/EVEN SPLIT  $10.00/M
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