|
COUNTS THROUGH 03/31/2025 |
|
|
11,376,132 |
TOTAL UNIVERSE / BASE RATE |
$100.00/M |
7,337,605 |
ONLINE TRANSACTIONS IN PAST 12 MONTHS |
+
$10.00/M
|
6,108,983 |
6 MONTH HOTLINE - TOTAL COUNT |
+
$10.00/M
|
2,980,547 |
3 MONTH HOTLINE - TOTAL COUNT |
+
$15.00/M
|
1,535,778 |
1 MONTH HOTLINE - TOTAL COUNT |
+
$20.00/M
|
|
The PARAGON Empty Nesters Paid Product Buyers/Subscribers Database provides direct marketers with dollar driven data sourced from Healy List Marketing's database of over 31 million active buyers AND subscribers drawn from more than 400 list owners. These are consumers ages 50 to 65 that are alone "in the nest" currently or planning to be so in the near future. They have all purchased products and subscribed to various magazines or about retirement, traveling, electronics, hobbies and ideas for life after their children are no longer living in their household within the previous 12 months with many spending more than $100 per year via the internet, specialty catalogs, and/or direct mail. This growing market has more financial freedom as well as more time for themselves and for their families
- All records are BOTH buyers AND subscribers
- All records have two or more known transactions within the past 12 months
- Incomes average $65,000+
- RFM criteria updated monthly and selectable
Paragon uses only the records of those individuals identified as BOTH mail order buyers AND paid subscribers, creating a uniquely rich database unlike any other on the market.
It is perfect for offers on life events that involve their own lifestyles and those of their adult children no longer in the households including graduations, marriages, births, divorces and early retirement.
Refine selects by age, income, gender, average amount spent as well as many others. |
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- To order this list, contact your List Broker and ask for NextMark List ID #379046 or click here to place your request.
-
Use NextMark
List Order Entry Software
or Bionic
Media Planning Software
- 5,000 NAME MINIMUM ORDER $500.00 MINIMUM PAYMENT
- 85% NET NAME AVAILABLE ON ORDERS OF 25,000 OR MORE ($10.00/M RUN CHARGE)
- EXCHANGE IS NOT AVAILABLE
- REUSE IS AVAILABLE ON ORDERS OF 5,000 AT $90.00/M
- CANCELLATION FEE AT $100.00/F
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|
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
PAID PRODUCT BUYERS & PAID PUBLICATION SUBSCRIBERS |
PRIVACY: |
OPT-IN |
DMA?: |
YES - MEMBER |
STATUS: |
STANDARD PROVIDER |
GEO: |
USA |
GENDER: |
52% FEMALE 48% MALE |
SPENDING: |
$75.00 AVERAGE ORDER |
|
$100+ |
$10.00/M |
$200+ |
$15.00/M |
AVERAGE AMOUNT SPENT |
|
CREDIT CARD TYPE |
$15.00/M |
ETHNIC/ETHNICITY |
$10.00/M |
EXACT AGE |
$8.00/M |
GENDER/SEX |
$10.00/M |
GEO/GEOGRAPHICAL |
$8.00/M |
HOME OWNER |
$10.00/M |
HOUSEHOLD INCOME |
$10.00/M |
LIFESTYLE |
$10.00/M |
ONLINE BUYERS |
$10.00/M |
PRESENCE OF CHILD - OMIT |
$8.00/M |
PRESENCE OF CHILD - SELECT |
$8.00/M |
PRODUCT |
$10.00/M |
RFM CRITERIA |
|
ADDRESSING |
KEY CODING |
NOT AVAILABLE |
EMAIL DELIVERY |
$50.00/F |
HOME ADDRESS |
NO CHARGE |
KEYING |
$5.00/M |
ODD/EVEN SPLIT |
$10.00/M |
|