Guideposts Greeting Card Buyers Mailing List

Guideposts is a nonprofit organization dedicated to providing hope, encouragement and inspiration to people from all walks of life through its broad reach of magazines, books, products and outreach programs.

SEGMENTS COUNTS THROUGH 04/30/2025
91,309 TOTAL UNIVERSE / BASE RATE $105.00/M
 5,178 1 MONTH BUYERS     + $17.00/M
 8,636 3 MONTH BUYERS     + $13.00/M
 12,613 6 MONTH BUYERS     + $9.00/M
 26,487 12 MONTH BUYERS     $105.00/M
 38,395 24 MONTH BUYERS     $105.00/M
  FUNDRAISING/CATALOG RATE     $75.00/M
  FACEBOOK MATCH & TARGET     + $25.00/M
  FACEBOOK DIGITAL DISPLAY     $55.00/M
DESCRIPTION

Guideposts is a nonprofit organization dedicated to providing hope, encouragement and inspiration to people from all walks of life through its broad reach of magazines, books, products and outreach programs.

 

Reach buyers of Guideposts' greeting cards. Card categories include Birthdays, Christmas, Easter and Someone Cares—all inspirational cards for everyday use.

The Someone Cares program sends buyers greeting cards every 8 weeks. Each fresh and uplifting greeting features an inspiring affirmation or Scripture. The seasonal greeting cards (Christmas, Birthday, and Easter) are delivered annually.

 

Demographics:
Average Age is 66
Average Household Income - $52,243
27.5% Have Children
47.3% Are Grandparents
100% Home address

 

Someone Cares vs everyday greeting cards is selectable.

ORDERING INSTRUCTIONS
POPULARITY: 100
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: DIRECT MAIL SOLD, BUYERS, CONTINUITY/CLUB/BUYER 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 77% FEMALE 8% MALE  
SPENDING: $15.97 AVERAGE ORDER 
SELECTS
1 MONTH RECENCY   $17.00/M
3 MONTH RECENCY   $13.00/M
6 MONTH RECENCY   $9.00/M
FACEBOOK DIGITAL DISPLAY   $55.00/M
FACEBOOK MATCH AND TARGET   $25.00/M
GENDER/SEX   $8.00/M
PAID   $10.00/M
SCF   $10.00/M
STATE   $10.00/M
ZIP   $10.00/M
ADDRESSING
KEY CODING  $2.00/M
DELIVERY FEE  $75.00/F
RELATED LISTS
WILAND NONPROFIT/FUNDRAISING/DONOR DATABASE
GUIDEPOSTS BOOK/PRODUCT BUYERS
GUIDEPOSTS FOUNDATION DONORS
AMERICAN BIBLE SOCIETY
STRENGTH & GRACE
GUIDEPOSTS MAGAZINE ACTIVE SUBSCRIBERS
GUIDEPOSTS CORPORATE MASTERFILE
ST. JOSEPH'S INDIAN SCHOOL DONORS
CHRISTIAN APPALACHIAN PROJECT MASTERFILE
GUIDEPOSTS CORPORATE CONTINUITY BUYERS