This robust database represents a classy collection of gourmet cooking enthusiasts. These individuals have discriminating taste and share a passion for haute cuisine. They have a great deal of respect for the culinary arts and appreciate when food is prepared in a refined or elaborate way.
The explosion of new culinary television programs and personalities has brought more attention to fine food and its preparation. While many of these enthusiasts prefer to have their gourmet dishes prepared for them, others strive to reproduce these sophisticated dishes.
These consumers are excellent prospects for gourmet cook books, chef supply stores, fine restaurants, culinary schools and more.
This one-of-a-kind database has been enhanced with over 400 demographic and lifestyle selects, making segmenting possibilities limitless. |
