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The Music Trends Masterfile allows you to market to men and women who have purchased a variety of music DVDs, musical instruments, and accessories to listen to or play music. These music buffs have purchased merchandise online, through catalogs, direct mail, and retail stores numerous times for themselves or as gifts for family and friends. They like to listen to their favorite songs and buy the music that makes feel good like Big Band and jazz.
Music is a big part of these consumers lives and they listen to their favorite artists in the car, at work, and home. Often these individuals have various musical preferences depending on their mood or the atmosphere they want to create when entertaining family or friends. These individuals will go to night clubs to dance to their favorite songs. They choose selections from their favorite artists to play on the jukebox. They attend concerts, recitals, and musical performances to enjoy and listen to music. These consumers have purchased musical CDs, books, DVDs, or downloaded songs to listen to music from Big Bands, childrens songs, Christian and gospel tunes, classic rock, jazz, new age, and R&B.
Many of these consumers are also musicians and play instruments such as guitars, drums, keyboards, saxophones, violins, trumpets, percussions, and woodwinds. They play for personal enjoyment or belong in bands and perform for live audiences. They play at weddings, in churches, and nightclubs. They buy recording and sound equipment, sheet music, amplifiers, and stage gear to get the most from playing their instrument. They buy related music products such as apparel, headphones, jewelry, MP3 players, i-pods, satellite radio, artist memorabilia, and music videos.
The Music Trends Masterfileis ideal for clothing retailers, jewelers, music stores, music publications, concert and event planners, musical instrument providers, and music accessory suppliers. |
