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The Sports Trends Masterfile allows you to market to individuals who have purchased athletic sports equipment, sporting goods equipment, and hunting equipment for recreational pleasure and sport. These outdoor and hunting enthusiasts have purchased merchandise online, through catalogs, direct mail, and retail stores numerous times for themselves or as gifts for family and friends. They participate in activities such as boating, softball, golfing, and turkey hunts.
This master file is comprised of various outdoor activities – one of which is sports. These sports buffs are active individuals and enjoy playing the game as much as they do watching it and cheering for their favorite team. They travel to sporting events for their children, college games, and professional games. They participate in sports and physical activities such as baseball, softball, basketball, golf, skiing, skateboarding, and snowboarding. These consumers also purchase products for running, jogging, and walking to remain physically fit and maintain a healthy weight and lifestyle. They buy products such as athletic footwear, uniforms, sports gear, sportswear, safety equipment, helmets, clubs, bats, sports memorabilia, and sports collectibles.
The Sports Trends Masterfile is also comprised of outdoor enthusiasts who are avid hunters and fishermen. They enjoy being in nature and catching their fill of fish and hunting a fall turkey to put meat in the freezer. Anglers catch fresh and salt water fish such as trout, largemouth bass, salmon, catfish, marlin, tuna, and lobster. They purchase fishing equipment, fishing boats, rods and reels, bait, outdoor rain gear, waders, and tackle. These consumers also hunt big game, bear, deer, and turkey. They purchase guns, ammunition, bows, rifles, camping equipment, archery equipment, knives, game cameras, decoys, back packs, camouflage, outdoor apparel, rainwear, safety vests, outdoor pest control, and packaged foods. They will plan their vacations to travel to remote places to fish lakes and hunt for trophy bucks.
The Sports Trends Masterfileis ideal for outdoor apparel providers, footwear providers, safety equipment providers, catalogers, travel agencies, resorts, sporting goods retailers, sports and outdoor publications, fitness supply providers, health spas and gyms, camping suppliers, athletic supply retailers, and collectible retailers. |
