AFRICAN AMERICAN SENIOR HOUSEHOLDS Mailing List

African American Seniors consists of African Americans ranging in age from 50 to 99 who can be selected by mmyy. American seniors are living longer, are in better health, and possess more resources than at any time in history and the same is true for the African American population. Family is their principle source of support, and the family unit is where every major decision is made. They're more likely to be caregivers and assist family members. Community, church, and family are foundational to their home and social lives, and spirituality plays a significant role in promoting pride and self-respect through validation of shared beliefs and attitudes within the community. This is just another part of age data that JF Direct has to offer. We have over 4.6 million African American Seniors who can be reached by name at postal address and are an ideal fit for most offers.

SEGMENTS COUNTS THROUGH 01/02/2024
5,017,804 TOTAL UNIVERSE / BASE RATE $85.00/M
 142,650 HOTLINE LAST 30 DAYS     + $10.00/M
 3,117,252 MAIL ORDER BUYERS     + $10.00/M
DESCRIPTION
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African American Seniors are seniors ranging in age from 50 to 99 who can be selected by mmyy. In addition, demographic and lifestyle selection is available including income, dwelling type, occupation, ethnicity, hobbies, donor interest, buying interests, and much more. African American Seniors are still the TV generation and remain committed to the traditional television, newspaper, catalogs, radio, and they especially prefer African-American-oriented channels like Bounce TV, TV One. African American Seniors are part of a growing U.S. Senior population that controls more than three-fourths of America's wealth, spending more than $30 billion a year. In 2020 African Americans made up 9% of the senior population. By 2060, the percentage of the older population that is African American is projected to be 24%. African-American seniors possess a strong sense of independence and personal pride. They value family, independence and community involvement. The African American Senior file is filled with one of the most untapped market segments in America and should be considered for all Marketers when planning their next mailing.

 

 

African American Seniors is updated monthly with fresh names including an NCOA process to the entire file to ensure the very best in data hygiene and deliverability.

 

ORDERING INSTRUCTIONS
POPULARITY: 99
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: MULTI SOURCED, MEMBERSHIP, PUBLICATIONS, DIRECT MAIL SOLD, OPT-IN E-MAIL, COMPILED LISTS, INSURANCE 
PRIVACY: UNKNOWN 
DMA?: YES - MEMBER
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 76% FEMALE 23% MALE  
SELECTS
AGE   $5.00/M
BUYING INTERESTS   
CHILDREN   $5.00/M
CREDIT CARDS   $10.00/M
DEMOGRAPHIC   
DONOR INTEREST   
DWELLING TYPE   
ETHNICITY   $10.00/M
GENDER   $5.00/M
HOBBIES   
HOME OWNER   $10.00/M
HOTLINE   $10.00/M
INCOME   $10.00/M
LIFESTYLE SELECTION   
MOB'S   $10.00/M
OCCUPATION   
PHONES   $15.00/M
SCF   $5.00/M
STATE   $5.00/M
ZIP   $5.00/M
ADDRESSING
KEY CODING  PLEASE INQUIRE
EMAIL  $75.00/F
ENCRYPTION  $30.00/F
FTP  $75.00/F
P.S. LABELS  $12.00/M
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AFRICAN AMERICAN MASTERFILE - POSTAL AND EMAIL
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MEMORIAL MINT AFRICAN AMERICAN COLLECTIBLES BUYERS
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DISTANCE SHOPPING NETWORK MUSIC MOBS
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PEOPLE OF COLOR BY PURCHASE CATEGORY (MOB)