|
COUNTS THROUGH 01/02/2024 |
|
|
5,017,804 |
TOTAL UNIVERSE / BASE RATE |
$85.00/M |
142,650 |
HOTLINE LAST 30 DAYS |
+
$10.00/M
|
3,117,252 |
MAIL ORDER BUYERS |
+
$10.00/M
|
|
African American Seniors are seniors ranging in age from 50 to 99 who can be selected by mmyy. In addition, demographic and lifestyle selection is available including income, dwelling type, occupation, ethnicity, hobbies, donor interest, buying interests, and much more. African American Seniors are still the TV generation and remain committed to the traditional television, newspaper, catalogs, radio, and they especially prefer African-American-oriented channels like Bounce TV, TV One. African American Seniors are part of a growing U.S. Senior population that controls more than three-fourths of America's wealth, spending more than $30 billion a year. In 2020 African Americans made up 9% of the senior population. By 2060, the percentage of the older population that is African American is projected to be 24%. African-American seniors possess a strong sense of independence and personal pride. They value family, independence and community involvement. The African American Senior file is filled with one of the most untapped market segments in America and should be considered for all Marketers when planning their next mailing.
African American Seniors is updated monthly with fresh names including an NCOA process to the entire file to ensure the very best in data hygiene and deliverability.
|
|
POPULARITY: |
99 |
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
MULTI SOURCED, MEMBERSHIP, PUBLICATIONS, DIRECT MAIL SOLD, OPT-IN E-MAIL, COMPILED LISTS, INSURANCE |
PRIVACY: |
UNKNOWN |
DMA?: |
YES - MEMBER |
STATUS: |
STANDARD PROVIDER |
GEO: |
USA |
GENDER: |
76% FEMALE 23% MALE |
|
AGE |
$5.00/M |
BUYING INTERESTS |
|
CHILDREN |
$5.00/M |
CREDIT CARDS |
$10.00/M |
DEMOGRAPHIC |
|
DONOR INTEREST |
|
DWELLING TYPE |
|
ETHNICITY |
$10.00/M |
GENDER |
$5.00/M |
HOBBIES |
|
HOME OWNER |
$10.00/M |
HOTLINE |
$10.00/M |
INCOME |
$10.00/M |
LIFESTYLE SELECTION |
|
MOB'S |
$10.00/M |
OCCUPATION |
|
PHONES |
$15.00/M |
SCF |
$5.00/M |
STATE |
$5.00/M |
ZIP |
$5.00/M |
ADDRESSING |
KEY CODING |
PLEASE INQUIRE |
EMAIL |
$75.00/F |
ENCRYPTION |
$30.00/F |
FTP |
$75.00/F |
P.S. LABELS |
$12.00/M |
|