GENERATION X Mailing List

Gen X Households consists of Americans ranging in age from 35 to 51 who can be selected by mmyy. In addition, demographic and lifestyle selection is available including income, dwelling type, occupation, ethnicity, hobbies, donor interest, buying interests, and much more. Currently, there are over 66 million Generation X households in the U.S. Generation X is uniquely positioned, they know what they want and what they like and most importantly who they are. Gen X's tendency toward affluence, technological savvy and brand loyalty make them a deeply sought after demographic in the marketplace. Gen X has the highest spending power of all living generations controlling 31% of all U.S. income. The majority of the generation owns their own home, and the greatest percentages of homeowners are married couples and families. Direct Response is not lost on this generation as 75 percent rate the mail they receive as valuable. Also, 74 percent of Generation X reads their retail-advertising mail and catalogs. The size and selectivity of the Gen X Households holds one of the most untapped market segments in America and should be a must consideration for all marketers when planning their next Direct Response Program. 

Generation X Households is updated monthly with fresh names including an NCOA process to the entire file to ensure the very best in data hygiene and deliverability.

• To order this list, contact your List Broker and ask for NextMark List ID #376520 or click here to place your request.
• Use NextMark List Order Entry Software or Bionic Media Planning Software
• 5,000 NAME MINIMUM ORDER $450.00 MINIMUM PAYMENT
• 85% NET NAME AVAILABLE ON ORDERS OF 50,000 OR MORE ($10.00/M RUN CHARGE)
• EXCHANGE IS NOT AVAILABLE
• REUSE IS AVAILABLE
• CANCELLATION FEE AT $50.00/F