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Outdoor recreation accounts for approximately $700 billion in consumer spending in the U.S. With our American Sportsman Master File, you'll be able keep these active outdoor enthusiast in your crosshairs. American Sportsman is comprised of individuals interested in all aspects of outdoor recreation, the exploration of nature and the great outdoors. On any given day, you'll spot these individuals hunting, fishing, camping, hiking, and more. Whether they are hunting with bows or rifles, these avid wilderness lovers are right at home in the great outdoors. They are always looking for more information on travel, new gear, and anything to do with their passion.
Recommended Usage:
The American Sportsman Master File is perfect for any outdoor or wilderness/adventure offers, including catalog offers, magazines, insurance, rifle offers, travel, conservation efforts and more.
Consider the facts:
- The average sportsman has an annual income of $45,000
- Males make up 71% of the sportsman demographic
- Sportsmen generally spend 8 hours or more outdoors per day on the weekend
- These sportsman are also very interested in military memorabilia
How our data is compiled:
Our data is compiled using more sources than any other compiled consumer database in the industry, including: Phone Directories, Surveys, US Census Data, Voter Registration, Product & Warranty Information, Credit Card Transactions, Mail Order Purchases, Real Estate, Magazine Subscriptions, as well as Deed & Transaction Data. Our compilation team processes the entire database against the National Change of Address (NCOA) file monthly. The list is also CASS certified to ensure further accuracy. |
