Hispanic MOB's are Hispanic American catalog buyers ranging in age from 18 to 90 who can be selected by mmyy. In addition, demographic and lifestyle selection is available including income, dwelling type, occupation, ethnicity, hobbies, donor interest, buying interests, and much more. Hispanic Americans are becoming more educated, as a result their share entry into the civilian labor force has reached 20 percent in white and gray collar jobs. All of this is helping to push their buying power to $1.7 trillion annually. While 11% of U.S. general market consumers will make a purchase via direct response, 15% of U.S. Hispanics will do the same. In fact, first and second generation Hispanic-Americans of all income levels have a significantly higher response to direct mail than all other demographics. These Hispanic MOB's have a median annual income of $41,200 with over 84% having at least one credit or debit card, 93% own a mobile device with 89% having Internet access. Offers targeting the Hispanic American population are a great opportunity for catalogers and retailers as Hispanics will represent 19 percent of the total U.S. population by 2021.
Hispanic MOB's is updated monthly with fresh names including an NCOA process to the entire file to ensure the very best in data hygiene and deliverability.
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